Romeo Records was a record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 based in the United States of America

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 in the 1920s and 1930s. It was a subsidiary of Cameo Records

Cameo Records

Cameo was a USA based budget record label, first flourishing in the 1920s, not connected with a later record label of the same name which was active in the 1950s and 1960s.The Cameo Record Company was based in Manhattan, New York...

, manufactured to be sold exclusively at the S. H. Kress & Co.

S. H. Kress & Co.

S. H. Kress & Co. was the trading name of a chain of "five and dime" retail department stores in the United States, which operated from 1896 to 1981....

 department store

Department store

A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

 chain. The disc record

Gramophone record

A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

s retailed for 25 cents

United States dollar

The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

 each.

In 1931 the label was acquired by the American Record Corporation

American Record Corporation

ARC, the American Record Company, also referred to as American Record Corporation, or as ARC Records, was a United States based record company...

 and continued by them through 1938, when all of the ARC dime store labels (Perfect

Perfect Records

Perfect Records was a United States based record label of the 1920s and 1930s. It was a subsidiary of Pathé Records, producing standard lateral cut 78 rpm disc records for the US market....

, Melotone

Melotone Records

Melotone Records has been the name of two unrelated record companies.* Melotone Records , Australia* Melotone Records , United States of America...

, Banner

Banner Records

Banner Records was a United States based record label of the 20th century.Banner Records was launched in January 1922 by the Plaza Music Company of New York City. Banner was an extremely popular label in the 1920s, concentrating on popular music of the day. To this day, Banners are often found all...

, and Oriole were discontinued.

From the beginning, Romeo records had a maroon label. It was changed to a black label in 1931 and then became blue in 1935. The black label and blue label Romeo's are rather harder to find, compared to the above ARC group of dime store labels, apparently indicating Kress' lower record sales.