Robert Ehrlich (businessman)
Encyclopedia
Robert Ehrlich is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 businessman and entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

. An ex-commodities
Commodity
In economics, a commodity is the generic term for any marketable item produced to satisfy wants or needs. Economic commodities comprise goods and services....

 trader, he founded Robert's American Gourmet Food
Robert's American Gourmet Food
Robert's American Gourmet Food is a snack food company located in the United States. Founded by businessman Robert Ehrlich, the company is best known for its snack food, Pirate's Booty, which is found in over 90% of United States supermarkets...

, a manufacturer of organic
Organic food
Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...

 snack food
Snack food
A snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....

s.

Ehrlich started his company after seeing a bag of cheese puffs that contained no cheese, which inspired the Pirate's Booty line of snacks, eventually growing to a $50 million business.

External links

  • Happy crisps fight depression, BBC News
    BBC News
    BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...

  • The Better Binge, Detroit Metro Times
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