Ripe TV
Encyclopedia
RipeTV was the first Television On Demand network to offer programming over multiple platforms (e.g. wireless devices, over cable VOD
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

, and over a broadband internet connection). The network, which launched in 2002 by Ryan Magnussen
Ryan Magnussen
Ryan Magnussen is an American businessperson and media entrepreneur. In 1995, he founded Zentropy Partners, which grew to become the fifth-largest interactive advertising agency in the United States...

, targeted an audience of 18-34 males, with mostly short-form content. Programming ended in June 2009.

Multi-platform availability

RipeTV was available to viewers free-of-cost at their broadband internet site. It was also available on cable VOD through Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

, Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...

 and various other MSOs as well as on wireless devices like iPods, and on video-capable cell phones (NOTE: RipeTV's claim to be the first multi-platform network is more of a marketing pitch than a technological truth, as CNN and many other major networks were doing the same prior to RipeTV's launch, but perhaps the distinction would be that the traditional media firms were not developed and launched with this multi-platform purpose as their guiding principle). By offering content on demand over multiple platforms, RipeTV catered to the A.D.D. consumers in the age of digital media.

Online video and video-on-demand provider Ripe Digital Entertainment has closed its doors and is currently seeking a sale, despite raising nearly $45 million in venture funding since its founding in 2004, says paidContent.org.

Programming

RipeTV composed of short-form (5 to 15 minutes) programs that appear without traditional commercials, in non-linear form and were offered On Demand so that viewers begin and end programs at will. Subject matter was geared toward a masculine audience and includes a number of shows centered on models, extreme sports, cartoons, music, and comedy.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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