Rip It is an energy drink

Energy drink

Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....

 that is produced and distributed by National Beverage Corp.

National Beverage

National Beverage Corp. is a second tier U.S. beverage developer, manufacturer, and distributor based in Fort Lauderdale, Florida focused on flavored soft drinks. National Beverage Corp. is ranked by Beverage Digest as the fifth-largest soft drink company in the United States.-History:The company...

, maker of Shasta

Shasta (soft drink)

Shasta Beverages is a U.S. soft drink manufacturer, which markets a value-priced soft drink line with a wide variety of soda flavors, under the brand name Shasta Soda. The company name is derived from Mount Shasta and an associated spring.- History :...

 and Faygo

Faygo

Faygo or Faygo Pop is a soft drink brand headquartered in Detroit, Michigan. It is distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States...

. It is National Beverage Corp.'s first energy drink.

The drinks come in 15 flavors, including some sugar free versions and three different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans.

Marketed as "energy fuel at a price you can swallow," the drink contains 100% daily value of vitamin C

Vitamin C

Vitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...

, vitamin B₆

Vitamin B6

Vitamin B6 is a water-soluble vitamin and is part of the vitamin B complex group. Several forms of the vitamin are known, but pyridoxal phosphate is the active form and is a cofactor in many reactions of amino acid metabolism, including transamination, deamination, and decarboxylation...

, folate, and vitamin B₁₂

Vitamin B12

Vitamin B12, vitamin B12 or vitamin B-12, also called cobalamin, is a water-soluble vitamin with a key role in the normal functioning of the brain and nervous system, and for the formation of blood. It is one of the eight B vitamins...

. It also contains taurine, caffeine

Caffeine

Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

, inositol

Inositol

Inositol or cyclohexane-1,2,3,4,5,6-hexol is a chemical compound with formula 6126 or 6, a sixfold alcohol of cyclohexane. It exists in nine possible stereoisomers, of which the most prominent form, widely occurring in nature, is cis-1,2,3,5-trans-4,6-cyclohexanehexol, or myo-inositol...

, and guarana

Guarana

Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...

 seed extract. Sugar free versions contain sucralose

Sucralose

Sucralose is an artificial sweetener. The majority of ingested sucralose is not broken down by the body and therefore it is non-caloric. In the European Union, it is also known under the E number E955. Sucralose is approximately 600 times as sweet as sucrose , twice as sweet as saccharin, and 3.3...

 and acesulfame potassium

Acesulfame potassium

Acesulfame potassium is a calorie-free artificial sweetener, also known as Acesulfame K or Ace K , and marketed under the trade names Sunett and Sweet One. In the European Union, it is known under the E number E950...

.

The brand sponsors Olympic

Olympic Games

The Olympic Games is a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate...

 champion alpine skier Julia Mancuso

Julia Mancuso

Julia Mancuso is an alpine ski racer with the U.S. Ski Team. She was the gold medalist in the giant slalom at the 2006 Winter Olympics and the silver medalist in both downhill and combined at the 2010 Winter Olympics. She has also won four medals at the World Championships and five races in...

 and ARCA

Automobile Racing Club of America

Automobile Racing Club of America is an auto racing sanctioning body in the United States, founded in 1953 by John Marcum. The current president of ARCA is Ron Drager. The ARCA RE/MAX Series races stock cars similar to those seen in past years in the NASCAR Sprint Cup Series, and indeed most cars...

 stock car racing's #16 car.

The drink is also popular and widely consumed by U.S. forces in Afghanistan

Afghanistan

Afghanistan , officially the Islamic Republic of Afghanistan, is a landlocked country located in the centre of Asia, forming South Asia, Central Asia and the Middle East. With a population of about 29 million, it has an area of , making it the 42nd most populous and 41st largest nation in the world...

 and Iraq

Iraq

Iraq ; officially the Republic of Iraq is a country in Western Asia spanning most of the northwestern end of the Zagros mountain range, the eastern part of the Syrian Desert and the northern part of the Arabian Desert....

.