Retila Magazine was founded in Los Angeles

Los Ángeles

Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 in 1995 by Guillermo Quezada, Rafael Martinez and Frank Barbano. The pocket-size magazine was one of the very first full-color magazine that focus in the Spanish Rock

Spanish rock

Spain has produced a great variety of rock and roll.There have also been a number of acts who have incorporated the Celtic musical heritage of that region into Celtic rock sung in Spanish, like Celtas Cortos....

 movement of the early 90's. Retila published 20 volumes between 1995 and 2000. The free magazine was mostly distributed at concerts, night clubs

Nightclub

A nightclub is an entertainment venue which usually operates late into the night...

, and record stores. The magazine had a loyal following due to its articles and monthly calendar of events. Major sponsors, such as MGD

Miller Brewing Company

The Miller Brewing Company is an American beer brewing company owned by the United Kingdom-based SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas;...

, Mt. Dew

Mountain Dew

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

, and Pepsi

Pepsi

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

jumped aboard and uses the magazines grass-roots style to introduce their products to young Hispanics.