A
reseller is a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them. This is usually done for profit (but could be resold at a loss). One example can be found in the industry of
telecommunicationTelecommunication is transmission over a distance for the purpose of communication. In earlier times, this may have involved the use of smoke signals, drums, semaphore, flags or heliograph. In modern times, telecommunication typically involves the use of electronic devices such as the telephone,...
s, where companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers.
According to the Institute for Partner Education & Development, a resellers' product fulfillment-based business model includes a corporate reseller, retail, direct market reseller (DMR), and eTailer; less than 10 percent of its revenue comes from services.
Resellers are known to conduct operations on the
InternetThe World Wide Web is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view Web pages that may contain text, images, videos, and other multimedia and navigate between them using hyperlinks...
through sites on the web.
For example, this occurs where individuals or companies act as
agentAn Agent in Commercial Law is a person who is authorised to act on behalf of another to create a legal relationship with a Third Party...
s for
ICANNICANN is the Internet Corporation for Assigned Names and Numbers. Headquartered in Marina Del Rey, California, United States, ICANN is a non-profit corporation that was created on September 18, 1998 and incorporated September 30, 1998 in order to oversee a number of Internet-related tasks...
accredited
registrarA domain name registrar is an organization or commercial entity, accredited by the Internet Corporation for Assigned Names and Numbers or by a national country code top-level domain authority, to manage the reservation of Internet domain names in accordance with the guidelines of the designated...
s.
A
reseller is a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them. This is usually done for profit (but could be resold at a loss). One example can be found in the industry of
telecommunicationTelecommunication is transmission over a distance for the purpose of communication. In earlier times, this may have involved the use of smoke signals, drums, semaphore, flags or heliograph. In modern times, telecommunication typically involves the use of electronic devices such as the telephone,...
s, where companies buy excess amounts of transmission capacity or call time from other carriers and resell it to smaller carriers.
According to the Institute for Partner Education & Development, a resellers' product fulfillment-based business model includes a corporate reseller, retail, direct market reseller (DMR), and eTailer; less than 10 percent of its revenue comes from services.
Internet
Resellers are known to conduct operations on the
InternetThe World Wide Web is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view Web pages that may contain text, images, videos, and other multimedia and navigate between them using hyperlinks...
through sites on the web.
For example, this occurs where individuals or companies act as
agentAn Agent in Commercial Law is a person who is authorised to act on behalf of another to create a legal relationship with a Third Party...
s for
ICANNICANN is the Internet Corporation for Assigned Names and Numbers. Headquartered in Marina Del Rey, California, United States, ICANN is a non-profit corporation that was created on September 18, 1998 and incorporated September 30, 1998 in order to oversee a number of Internet-related tasks...
accredited
registrarA domain name registrar is an organization or commercial entity, accredited by the Internet Corporation for Assigned Names and Numbers or by a national country code top-level domain authority, to manage the reservation of Internet domain names in accordance with the guidelines of the designated...
s. They either sell on commission or for profit and in most cases, but not all, the purchase from the registrar and the sale to the ultimate buyer occurs in
real timeIn computer science, real-time computing , or "reactive computing", is the study of hardware and software systems that are subject to a "real-time constraint"—i.e., operational deadlines from event to system response. By contrast, a non-real-time system is one for which there is no deadline, even...
. These resellers are not to be confused with speculators, who purchase many domain names with the intention of holding them and selling them at some future time at a profit. Resellers, by the very nature of their business are retailers.
Another common example on the is in the web hosting area, where a reseller will purchase bulk
hostingAn Internet hosting service is a service that runs Internet servers, allowing organizations and individuals to serve content to the Internet. There are various levels of service and various kinds of services offered....
from a supplier with the intention of reselling it to a number of consumers at a profit.
Software and Ebooks
Software and ebooks are two products that are very easy to obtain by resellers. Their digital format makes them ideal for internet distribution. In many cases, such as
brandable softwareBrandable software is typically software created by one company for the purpose of allowing other companies to obtain resell rights or giveaway rights to the software, change the brand associated with it, and sell it as if it were their own...
, the reseller can obtain even the right to change the name of the software and claim it as one's own.