Rene Renou
Encyclopedia
René Renou was president of the Institut National des Appellations d'Origine
(INAO) at the time of his death and was "one of the most influential men in French winemaking.".
Renou argued that France's Appellation d'origine contrôlée
(AOC) system was hindering the country's competitiveness in the world wine market. He said that the AOC system was "conceived for producers rather than consumers", that there are too many AOCs, they are not meaningful, that they confuse consumers, and that reform was essential. His proposals for reform met strong resistance and defense of the status quo
.
BettaneDesseauve named Renou Man of the Year in 2005.
He was a Chevalier de la Légion d’Honneur and Commander in the Ordre du Mérite Agricole.
The René Renou winery is located in the Anjou district of the Loire Valley
wine region, and makes wine from Coteaux du Layon
and other AOCs.
Institut National des Appellations d'Origine
The Institut National des Appellations d'Origine is the French organization charged with regulating French agricultural products with Protected Designations of Origin . Controlled by the French government, it forms part of the Ministry of Agriculture...
(INAO) at the time of his death and was "one of the most influential men in French winemaking.".
Renou argued that France's Appellation d'origine contrôlée
Appellation d'Origine Contrôlée
Appellation d’origine contrôlée , which translates as "controlled designation of origin", is the French certification granted to certain French geographical indications for wines, cheeses, butters, and other agricultural products, all under the auspices of the government bureau Institut National...
(AOC) system was hindering the country's competitiveness in the world wine market. He said that the AOC system was "conceived for producers rather than consumers", that there are too many AOCs, they are not meaningful, that they confuse consumers, and that reform was essential. His proposals for reform met strong resistance and defense of the status quo
Status quo
Statu quo, a commonly used form of the original Latin "statu quo" – literally "the state in which" – is a Latin term meaning the current or existing state of affairs. To maintain the status quo is to keep the things the way they presently are...
.
BettaneDesseauve named Renou Man of the Year in 2005.
He was a Chevalier de la Légion d’Honneur and Commander in the Ordre du Mérite Agricole.
The René Renou winery is located in the Anjou district of the Loire Valley
Loire Valley (wine)
The Loire Valley wine region includes the French wine regions situated along the Loire River from the Muscadet region near the city of Nantes on the Atlantic coast to the region of Sancerre and Pouilly-Fumé just southeast of the city of Orléans in north central France. In between are the regions of...
wine region, and makes wine from Coteaux du Layon
Coteaux du Layon
Coteaux du Layon is an Appellation d'origine contrôlée for sweet white wine in the Loire Valley wine region of France. Coteaux du Layon is situated in the Anjou district of the region, along the river Layon, which is a tributary of the Loire River...
and other AOCs.