Rasheed Richmond
Encyclopedia
Rasheed Richmond is an American internet entrepreneur
, political fundraiser, and social media expert. As a managing partner with Ryan Leslie
in the NextSelection Lifestyle Group, he became an acclaimed online marketer after his successful viral marketing campaign for the recording artist Cassie and online fundraising for President Barack Obama
.
Richmond attended the University of California, Irvine
and ran track & field while completing a degree in economics.
After graduation, he worked at Johnson & Johnson
before resigning to launch one of first college social networks sites Collegester.com. With the success of The Facebook, Richmond turned his attention to concentrate on building a text link ad network he later named Advertise U! a division of Rasheed Richmond Enterprises, Inc.
and their success in breaking the first musical artist online via MySpace
and Youtube
. Cassie's sudden fame quickly pointed the spotlight on the innovative new media marketing strategies employed by Richmond and Leslie.
These same techniques were utilized in a fundraising campaign for President-Elect Barack Obama
that raised $109,769 across 798 donors.
and Kristina Shannon.
He resides in Pacific Palisades and has mentored many new recording artists including Krys Ivory and Royalty.
Internet entrepreneur
An Internet entrepreneur is an entrepreneur that applies innovation to create new businesses on the Internet.Internet entrepreneurs are part of the more general category of digital entrepreneurs...
, political fundraiser, and social media expert. As a managing partner with Ryan Leslie
Ryan Leslie
Anthony Ryan Leslie, known professionally as Ryan Leslie, is a Grammy nominated American record producer, multi-instrumentalist, rapper, entrepreneur, and singer. Founder of the media company NextSelection Lifestyle Group, Leslie has produced singles for a number of artists in a variety of genres...
in the NextSelection Lifestyle Group, he became an acclaimed online marketer after his successful viral marketing campaign for the recording artist Cassie and online fundraising for President Barack Obama
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...
.
Biography
Rasheed grew up near Silicon Valley in the San Francisco Bay Area. The only boy of five children, his father, Dr. Leon F. Richmond, practiced medicine for over 30 years in Oakland, CA.Richmond attended the University of California, Irvine
University of California, Irvine
The University of California, Irvine , founded in 1965, is one of the ten campuses of the University of California, located in Irvine, California, USA...
and ran track & field while completing a degree in economics.
After graduation, he worked at Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
before resigning to launch one of first college social networks sites Collegester.com. With the success of The Facebook, Richmond turned his attention to concentrate on building a text link ad network he later named Advertise U! a division of Rasheed Richmond Enterprises, Inc.
New media marketing
Richmond came to prominence in his partnership with Ryan LeslieRyan Leslie
Anthony Ryan Leslie, known professionally as Ryan Leslie, is a Grammy nominated American record producer, multi-instrumentalist, rapper, entrepreneur, and singer. Founder of the media company NextSelection Lifestyle Group, Leslie has produced singles for a number of artists in a variety of genres...
and their success in breaking the first musical artist online via MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
and Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
. Cassie's sudden fame quickly pointed the spotlight on the innovative new media marketing strategies employed by Richmond and Leslie.
These same techniques were utilized in a fundraising campaign for President-Elect Barack Obama
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...
that raised $109,769 across 798 donors.
Personal life
The entrepreneurial spirit has led Richmond to travel to many countries and develop a passion for nightlife and photography. Richmond has shot many Hollywood actors and actresses including James PrestonJames Preston (actor)
James Preston is an American actor. He is best known for portraying Lukas Ford in the ABC vampire series The Gates.- Career :...
and Kristina Shannon.
He resides in Pacific Palisades and has mentored many new recording artists including Krys Ivory and Royalty.