Rainbow Crafts Company, Inc. or, Rainbow Crafts was a toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products. The company manufactured Play-Doh

Play-Doh

Play-Doh is a modeling compound used by young children for art and craft projects at home and in school. Composed of flour, water, salt, boric acid, and mineral oil, the product was first manufactured in Cincinnati, Ohio, USA as a wallpaper cleaner in the 1930s...

, a modeling compound for children. Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills

General Mills

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...

 with all rights to Play-Doh. In 1971, Rainbow Crafts and Kenner Products

Kenner

Kenner Products was a toy company founded in 1947 by three brothers, Albert, Phillip, and Joseph L. Steiner, in Cincinnati, Ohio, United States, and was named after the street where the original corporate offices were located, which is just north of Cincinnati's Union Terminal.Kenner introduced its...

 (both subsidiaries of General Mills) merged, and, in 1987, Tonka Corporation bought both subsidiaries. Hasbro

Hasbro

Hasbro is a multinational toy and boardgame company from the United States of America. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island, United States...

currently manufactures Play-Doh.