PureBlack Racing launched in July 2010, aiming to become New Zealand’s first international UCI ProTour road cycling team. Olympians, professional athletes, business figures, politicians and government agencies from around the country showed strong support for the venture by attending the launch in Auckland.

Lead by America’s Cup yachtsman, Star Class World Champion and Olympian, Carl Williams, PureBlack Racing will compete in UCI’s US Continental Tour in 2011 with the ultimate aim of becoming a ProTour Team with entry to the Tour de France by 2015.

Team PureBlack Racing grew out of Team Bici Vida, a domestic high performance cycling team, which Williams launched on his return from Valencia. From day one Williams’ vision was to build a world-class international cycle team in New Zealand, establishing it as a fully professional sports organisation.