Puffa Puffa Rice
Encyclopedia
Puffa Puffa Rice was a brand of breakfast cereal
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

 produced by the Kellogg Company
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...

. Somewhere between Puffed Wheat and Rice Krispies
Rice Krispies
Rice Krispies is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company, and later marketed by Kellogg's in 1927 and released to the public in 1928...

, the product was a form of puffed rice with a sweet, smooth yellow texture and flavoured with brown sugar. Puffa Puffa Rice was introduced in 1967 with the product initially shown arriving on a surfboard. In 1972 the box was re-designed to feature a toy steam locomotive. In 1973 it changed again to feature popular puppet character Sooty
Sooty
Sooty is a British glove puppet bear and TV character popular in the United Kingdom, Ireland, Australia, New Zealand and other countries. The children's television show which bears his name has continued in various forms since the 1950s and, according to the Guinness Book of Records, is the...

 waving a magician's wand over the cereal. Puffa Puffa Rice was abruptly phased out during 1975.

Puffa Puffa Rice figures prominently in Alan Ayckbourne's play Table Manners, which is part of his Norman Conquests
The Norman Conquests
The Norman Conquests is a trilogy of plays written in 1973 by Alan Ayckbourn. The small scale of the drama is typical of Ayckbourn. There are only six characters, namely Norman, his wife Ruth, her brother Reg and his wife Sarah, Ruth's sister Annie, and Tom, Annie's next-door-neighbour...

.

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