Publicis Healthcare Communications Group
Encyclopedia
Publicis Healthcare Communications Group (PHCG) is a healthcare communications network that comprises nearly 20 agency brands in 41 offices and 11 countries. Its agencies include global brands Saatchi & Saatchi Health, Saatchi & Saatchi Wellness, Publicis Life Brands and Publicis Healthware International, as well as regional brands. In 2009, Ad Age ranked PHCG as the largest U.S. health marketing agency by revenue. A division of Publicis Groupe S.A.
, PHCG agencies offer clients advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs.
, AstraZeneca
, Merck
,Procter & Gamble
, Boehringer Ingelheim and Roche
.
In October 2011, it was announced Publicis Groupe agencies Digitas Health
and Razorfish Health would become part of the PHCG network. Digitas Health and Razorfish Health will operate as stand-alone brands, run by co-Presidents Michael du Toit and Alexandra von Plato.
In 2009, Saatchi & Saatchi Wellness created an advertising campaign for Ambien CR
. The campaign featured an inconsiderate rooster to represent morning coming in the middle of the night and the feeling that many people have when they cannot stay asleep. Starting as an unbranded television campaign during the Summer Olympics, it evolved into a branded advertising effort and an online experience with a series of web-based videos, a micro-site and game. Among many award nominations, the campaign received a Manny Award from Med Ad News
for “Best Consumer Campaign” and Gold and Grand CLIOs at the inaugural CLIO Healthcare Awards. The agency was also named “Most Creative Agency” at the Manny Awards.
Also in 2009, Saatchi & Saatchi Healthcare Australia was also honored with an Effie Award for its work on behalf of the Australian Egg Corporation Limited (AECL). Their “Cooking Up a Storm” campaign combined scientific evidence with compelling creative and product positioning to change consumer mindset about the health and nutritional benefit of eggs. As a result, annual egg consumption increased 27% per person, with a 100% increase in doctors who believed an egg a day was a healthy level of consumption for the majority of people. AECL experienced category growth of 18%, translating to an impressive 390% return-on-investment for every marketing dollar invested.
Two of Publicis Life Brands Spain's campaigns appear in the Public Health Campaign section of the WHO Book, published in 2009 by the World Health Organization
. The WHO Book is a historical collection of posters and visual work that have the effect of persuading people to change their behaviors. The featured campaigns are "Trains," developed in October 2006 to address the risks associated with drug use, and "Alcohol," created in September 2005 to portray the negative effects of alcohol consumption. Both campaigns were developed for the Spanish Ministry of Health and Consumer Affairs.
In medical education
, the Discovery Institute of Medical Education (DIME) was (re)surveyed by the Accreditation Council for Continuing Medical Education
(ACCME), and awarded accreditation for six years as a provider of continuing medical education for physicians (2009). DIME is the first independent medical education company to achieve this status, and one of only about 10% of the all providers surveyed under the new criteria to be recognized in this way.
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
, PHCG agencies offer clients advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs.
Overview
PHCG was established in 2003, and was the first healthcare-specific network in communications. The mission of PHCG is to "deliver ideas of purpose that compel action, change lives and amplify business outcomes.” Global clients include SanofiSanofi-Aventis
Sanofi S.A. is a multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but the...
, AstraZeneca
AstraZeneca
AstraZeneca plc is a global pharmaceutical and biologics company headquartered in London, United Kingdom. It is the world's seventh-largest pharmaceutical company measured by revenues and has operations in over 100 countries...
, Merck
Merck & Co.
Merck & Co., Inc. , also known as Merck Sharp & Dohme or MSD outside the United States and Canada, is one of the largest pharmaceutical companies in the world. The Merck headquarters is located in Whitehouse Station, New Jersey, an unincorporated area in Readington Township...
,Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
, Boehringer Ingelheim and Roche
Roche
Roche is French for "boulder/rock". The word is several names:-Business & companies:* Hoffmann–La Roche AG, Basel, Switzerland, one of the largest pharmaceutical companies in the world....
.
In October 2011, it was announced Publicis Groupe agencies Digitas Health
Digitas Health
Digitas Health is the largest interactive marketing agency catering exclusively to healthcare and pharmacuetical companies. Founded in 1990, Digitas Health is a unit of Digitas, and a member of the Paris-based Publicis Groupe S.A.'s, the world’s fourth largest communications group, second largest...
and Razorfish Health would become part of the PHCG network. Digitas Health and Razorfish Health will operate as stand-alone brands, run by co-Presidents Michael du Toit and Alexandra von Plato.
Clients and Awards
In 2010, four members of PHCG’s senior leadership were named to the PharmaVOICE 100, the trade publication’s list of the 100 most inspiring leaders in the life-sciences industry. The honorees included Nick Colucci, President and CEO, Leo Francis, President of Publicis Medical Education Group (PMEG), Rick Keefer, President of Publicis Touchpoint Solutions and Lisa Ebert, Managing Director of Medicus Life Brands. This was a record-high distinction for individuals from one network.In 2009, Saatchi & Saatchi Wellness created an advertising campaign for Ambien CR
Zolpidem
Zolpidem is a prescription medication used for the short-term treatment of insomnia, as well as some brain disorders. It is a short-acting nonbenzodiazepine hypnotic of the imidazopyridine class that potentiates gamma-aminobutyric acid , an inhibitory neurotransmitter, by binding to GABAA...
. The campaign featured an inconsiderate rooster to represent morning coming in the middle of the night and the feeling that many people have when they cannot stay asleep. Starting as an unbranded television campaign during the Summer Olympics, it evolved into a branded advertising effort and an online experience with a series of web-based videos, a micro-site and game. Among many award nominations, the campaign received a Manny Award from Med Ad News
Med Ad News
Med Ad News is a magazine, delivering pharmaceutical business and marketing news. The magazine was started in 1982 and is published by Canon Communications, formerly Engel Publishing Partners...
for “Best Consumer Campaign” and Gold and Grand CLIOs at the inaugural CLIO Healthcare Awards. The agency was also named “Most Creative Agency” at the Manny Awards.
Also in 2009, Saatchi & Saatchi Healthcare Australia was also honored with an Effie Award for its work on behalf of the Australian Egg Corporation Limited (AECL). Their “Cooking Up a Storm” campaign combined scientific evidence with compelling creative and product positioning to change consumer mindset about the health and nutritional benefit of eggs. As a result, annual egg consumption increased 27% per person, with a 100% increase in doctors who believed an egg a day was a healthy level of consumption for the majority of people. AECL experienced category growth of 18%, translating to an impressive 390% return-on-investment for every marketing dollar invested.
Two of Publicis Life Brands Spain's campaigns appear in the Public Health Campaign section of the WHO Book, published in 2009 by the World Health Organization
World Health Organization
The World Health Organization is a specialized agency of the United Nations that acts as a coordinating authority on international public health. Established on 7 April 1948, with headquarters in Geneva, Switzerland, the agency inherited the mandate and resources of its predecessor, the Health...
. The WHO Book is a historical collection of posters and visual work that have the effect of persuading people to change their behaviors. The featured campaigns are "Trains," developed in October 2006 to address the risks associated with drug use, and "Alcohol," created in September 2005 to portray the negative effects of alcohol consumption. Both campaigns were developed for the Spanish Ministry of Health and Consumer Affairs.
In medical education
Continuing medical education
Continuing medical education refers to a specific form of continuing education that helps those in the medical field maintain competence and learn about new and developing areas of their field. These activities may take place as live events, written publications, online programs, audio, video, or...
, the Discovery Institute of Medical Education (DIME) was (re)surveyed by the Accreditation Council for Continuing Medical Education
Accreditation Council for Continuing Medical Education
The Accreditation Council for Continuing Medical Education sets and enforces standards in physician continuing education within the United States...
(ACCME), and awarded accreditation for six years as a provider of continuing medical education for physicians (2009). DIME is the first independent medical education company to achieve this status, and one of only about 10% of the all providers surveyed under the new criteria to be recognized in this way.
PHCG Global Leadership
- Nick Colucci, President and CEO
- Ann Garreaud, CFO
- Linda Szyper, Chief Global Development Officer
- Marjan Panah, EVP, Global Director, Human Resources and Talent
- Sam Welch, President, North America Advertising
- Leo Francis, President, Publicis Medical Education Group
- Rick Keefer, President, Publicis Touchpoint Solutions
- Alain Sarraf, President, PHCG Europe
- Ashley Kuchel, President, PHCG Asia Pacific
Network Agencies
- beacon healthcare communications (Tokyo)
- Cortex Healthcare Marketing (New York)
- DIME (Chicago)
- Discovery Chicago
- in-sync Consumer Insight (Toronto)
- Maxcess Managed Markets (Bridgewater, NJ)
- Medicus International (London, New York)
- Medicus Life Brands (New York, Japan)
- Publicis Healthware International (Salerno - Italy, Düsseldorf - Germany, Paris - France, New York, NY, Yardley, PA, Ames, IA - USA)
- Publicis Life Brands Australia (Sydney)
- Publicis Life Brands BOZ (Paris, Montpelier)
- Publicis Life Brands China (Shanghai)
- Publicis Life Brands Germany (Cologne)
- Publicis Life Brands International (New York and Paris)
- Publicis Life Brands Resolute (London, New York)
- Publicis Life Brands Spain (Madrid)
- Publicis Touchpoint Solutions (Yardley, PA)
- Saatchi & Saatchi Health (Barcelona)
- Saatchi & Saatchi Health Communications New York
- Saatchi & Saatchi Health India (Bangalore, Mumbai)
- Saatchi & Saatchi Healthcare Innovations
- Saatchi & Saatchi Health London
- Saatchi & Saatchi Health Milano
- Saatchi & Saatchi Health Paris
- Saatchi & Saatchi Health Sydney
- Saatchi & Saatchi Wellness (New York)
- Science & Medicine (New York)
- Williams-Labadie (Chicago)