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A proof of purchase (also called a brand seal by Nabisco
Nabisco

Nabisco is a brand of cookies and snacks, including brands such as Chips Ahoy!, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, Teddy Grahams, Triscuits, Wheat Thins, Social Tea, Nutter Butter, Peek Freans, Lorna Doone, Famous Chocolate Wafers and Chicken in a Biskit, used for the United States, United Kingdom, Venezuela and...
) is typically some portion of the package of consumer goods, and is defined by the product's manufacturer. Most commonly, the proof of purchase is defined as the UPC symbol
Universal Product Code

The Universal Product Code is a barcode#Symbologies , that is widely used in the United States and Canada for tracking trade items in stores....
 on the package, but can be some other portion of the package (such as a boxtop). During the Old-Time Radio
Old-time radio

Old-Time Radio and the Golden Age of Radio refer to a period of radio programming lasting from the proliferation of radio broadcasting in the early 1920s until television's replacement of radio as the dominant home entertainment medium in the late 1950s and early 1960s....
 period, radio premiums
Radio Premiums

During the time that radio programs were the dominant medium in the United States, some programs advertised "souvenirs" of the various shows, which were sometimes called radio premiums....
 usually required a proof of purchase from the sponsor's product in order to acquire them.






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A proof of purchase (also called a brand seal by Nabisco
Nabisco

Nabisco is a brand of cookies and snacks, including brands such as Chips Ahoy!, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, Teddy Grahams, Triscuits, Wheat Thins, Social Tea, Nutter Butter, Peek Freans, Lorna Doone, Famous Chocolate Wafers and Chicken in a Biskit, used for the United States, United Kingdom, Venezuela and...
) is typically some portion of the package of consumer goods, and is defined by the product's manufacturer. Most commonly, the proof of purchase is defined as the UPC symbol
Universal Product Code

The Universal Product Code is a barcode#Symbologies , that is widely used in the United States and Canada for tracking trade items in stores....
 on the package, but can be some other portion of the package (such as a boxtop). During the Old-Time Radio
Old-time radio

Old-Time Radio and the Golden Age of Radio refer to a period of radio programming lasting from the proliferation of radio broadcasting in the early 1920s until television's replacement of radio as the dominant home entertainment medium in the late 1950s and early 1960s....
 period, radio premiums
Radio Premiums

During the time that radio programs were the dominant medium in the United States, some programs advertised "souvenirs" of the various shows, which were sometimes called radio premiums....
 usually required a proof of purchase from the sponsor's product in order to acquire them. It is also considered the barcode on a product.

The proof of purchase is often required for sales promotion
Sales promotion

Sales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability....
s and manufacturer rebates
Rebate (marketing)

A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion marketing use primarily as incentives or supplements to product sales....
 as evidence that the customer purchased the product. When multiple purchases are required to redeem these rewards, it is referred to as a premium incentive.

The term proof of purchase may also refer to a receipt
Receipt

A receipt is a written acknowledgement that a specified article or sum of money has been received as an exchange for goods or services. The receipt acts as the Title to the property obtained in the exchange....
, particularly when proving that a returned product was purchased from the place it it being returned to. Credit cards can many times be used to find previous purchase of products, if used properly.

See also

  • Donald Duncan
    Donald Duncan

    Donald F. Duncan, Sr. was an USA entrepreneur and inventor and founder of the Duncan Toys Company.Donald Duncan is most commonly associated with Yo-yos; the commercial success they enjoyed during the 20th century in the United States, and subsequently throughout the world, was due largely to his marketing efforts....
     — premium incentive inventor