Pronuntiatio
Encyclopedia
Pronuntiatio was the discipline of delivering speeches in Western classical rhetoric
Rhetoric
Rhetoric is the art of discourse, an art that aims to improve the facility of speakers or writers who attempt to inform, persuade, or motivate particular audiences in specific situations. As a subject of formal study and a productive civic practice, rhetoric has played a central role in the Western...

. It is the one of five canons of classical rhetoric (the others being inventio
Inventio
Inventio is the system or method used for the discovery of arguments in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery"...

, dispositio
Dispositio
See also: Disposition Dispositio is the system used for the organization of arguments in Western classical rhetoric. The word is Latin, and can be translated as "organization" or "arrangement."...

, elocutio
Elocutio
Elocutio is the term for the mastery of stylistic elements in Western classical rhetoric and comes from the Latin loqui, "to speak". Although today we associate the word elocution more with eloquent speaking, for the classical rhetorician it connoted "style".It is the third of the five canons of...

, and memoria
Memoria
Memoria was the term for aspects involving memory in Western classical rhetoric. The word is Latin, and can be translated as "memory."It was one of five canons in classical rhetoric concerned with the crafting and delivery of speeches and prose.The art of rhetoric grew out of oratory, which was...

) that concern the crafting and delivery of speeches. In literature the equivalent of ancient pronuntiatio is the recitation
Recitation
A recitation is a presentation made by a student to demonstrate knowledge of a subject or to provide instruction to others. In some academic institutions the term is used for a presentation by a teaching assistant or instructor, under the guidance of a senior faculty member, that supplements...

 of epics
EPICS
The Experimental Physics and Industrial Control System is a software environment used to develop and implement distributed control systems to operate devices such as particle accelerators, telescopes and other large experiments. EPICS also provides SCADA capabilities...

 (Aris. Po. 26.2.) .

As with memoria, the canon that dealt with the memorization of speeches, pronuntiatio was not extensively written about in Classical texts on rhetoric. Its importance declined even more, once the written word became the focus of rhetoric, although after the eighteenth century it again saw more interest in the works of men such as Gilbert Austin
Gilbert Austin
Gilbert Austin was an Irish educator, clergyman, and author. Austin is best known for his 1806 book on chironomia, Chironomia, or a Treatise on Rhetorical Delivery. Heavily influenced by classical writers, Austin stressed the importance of voice and gesture to a successful oration.-Biographical...

. In public speaking today, it may be somewhat over-emphasized, but that is probably more because other parts of rhetoric are downplayed.

Rhetoricians laid down guidelines on the use of the voice and gestures (actio) in the delivery of oratory. There were instructions on the proper modulation of the voice (volume and pitch), as well as the phrasing, pace, and emphasis of speech. Also covered were the physical aspects of oration: stance, gestures, posture, and facial expressions. There was also the concept of exercitatio (or practice exercises) that enabled speakers to both memorize their speeches and to practice their delivery.

This excerpt from Quintilian
Quintilian
Marcus Fabius Quintilianus was a Roman rhetorician from Hispania, widely referred to in medieval schools of rhetoric and in Renaissance writing...

's Institutio oratoria provides an example of the types of advice provided by rhetoricians:
"The head, being the chief member of the body, has a corresponding importance in delivery, serving not merely to produce graceful effect, but to illustrate our meaning as well. To secure grace it is essential that the head should be carried naturally and erect. For a droop suggests humility, while if it be thrown back it seems to express arrogance, if inclined to one side it gives an impression of languor, while if it is held too stiffly and rigidly it appears to indicate a rude and savage temper." (Institutio oratoria, XI iii 68-69, translated by H. E. Butler, Loeb Classical Library, 1922)


While the content, structure, and style of oration were (and continue to be) the most important elements of oratory, there is no doubt that effective delivery enhances its persuasive power, and that poor delivery detracts greatly from its intended effect.

Delivery is based on the technology of the times.
During Cicero's time, delivery was predominantly speaking. Written delivery developed because of the written language, and now delivery is both spoke and written. Technology has taken away the distinctions between written and oral delivery.

Written discourse did not become important until reading became more common. Because the ancients did not use punctuation, their writing consisted of one long stream of words called scriptio continua.
During the editing process, modern rhetors must go through three stages: correctness rule, formatting, and presentation.
Writers face more problems than speakers because they must be conscious of spelling, punctuation, and grammar.
Punctuation is useful in written discourse because it marks the end of a thought and allows the reader to pause and process the information.
Visual rhetoric focuses on images and how words function as images. The delivery of ocular demonstration is the use of words to produce mental images in the audience. Textual presentation allows the writer to grab the reader's attention before actually reading the text based on the appearance of the text. The invention of word processors has allowed writers to enhance the appearance of their text and use effects to put emphasis on certain words or thoughts.
Delivery refers not only to written or spoken language, but also refers to photographs, paintings, or movies.
From Ancient Rhetorics for Contemporary Students by Sharon Crowley and Debra Hawhee, 3rd edition, Pearson Longman, 2004.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK