Private Stock (malt liquor)
Encyclopedia
Haffenreffer Private Stock (commonly referred to as Private Stock, P-Stock, Green Lightning, Heffy's , Haffen-Wrecker or The Golden Cap) is a brand of malt liquor
Malt liquor
Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage above or equal to 5% alcohol by volume made with malted barley. In common parlance, however, it is used for high-alcohol beers made with...

 formerly manufactured by the Falstaff Brewing Company and currently manufactured by the Miller Brewing Company
Miller Brewing Company
The Miller Brewing Company is an American beer brewing company owned by the United Kingdom-based SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas;...

.

It is known for its tagline "The malt liquor with the imported taste". It contains 6.87% alcohol by volume
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....

, and while it is generally sold in 40- and 32-ounce bottles, it is also available in six packs.

At times over the years, Private Stock has been associated with both celebrities and athletes. Wilt Chamberlain
Wilt Chamberlain
Wilton Norman "Wilt" Chamberlain was an American professional NBA basketball player for the Philadelphia/San Francisco Warriors, the Philadelphia 76ers and the Los Angeles Lakers; he also played for the Harlem Globetrotters prior to playing in the NBA...

 promoted Private Stock with the tagline "Nobody does it bigger.". Famous rappers The Notorious B.I.G and Tupac Shakur
Tupac Shakur
Tupac Amaru Shakur , known by his stage names 2Pac and Makaveli, was an American rapper and actor. Shakur has sold over 75 million albums worldwide as of 2007, making him one of the best-selling music artists in the world...

 mentioned Private Stock in their songs "Juicy
Juicy (The Notorious B.I.G. song)
"Juicy" is a song by hip hop artist The Notorious B.I.G. and his solo debut single from his 1994 debut album Ready to Die. It was produced by Poke of Trackmasters & Sean "Puffy" Combs. Its melody is sampled from Mtume's "Juicy Fruit", and has an alternative chorus sung by R&B girl group Total...

" with the line "Smokin weed in Bambu, sippin' on Private Stock." and "Old School" with the words "Sippin' on that Private Stock" respectively. The beverage was a footnote to tragedy when heralded University of Maryland basketball player Len Bias
Len Bias
Leonard Kevin "Len" Bias was a first team All-American college basketball player at the University of Maryland. He was selected by the Boston Celtics as the second overall pick in the 1986 NBA Draft on June 17, but died two days later from cardiac arrhythmia induced by a cocaine overdose...

 purchased six packs of Private Stock at a local liquor store less than 24 hours prior to his death by cocaine
Cocaine
Cocaine is a crystalline tropane alkaloid that is obtained from the leaves of the coca plant. The name comes from "coca" in addition to the alkaloid suffix -ine, forming cocaine. It is a stimulant of the central nervous system, an appetite suppressant, and a topical anesthetic...

 overdose on June 19, 1986.

One notable aspect of Private Stock packaging is that the undersides of Private Stock bottle caps contain word or Rebus
Rebus
A rebus is an allusional device that uses pictures to represent words or parts of words. It was a favourite form of heraldic expression used in the Middle Ages to denote surnames, for example in its basic form 3 salmon fish to denote the name "Salmon"...

puzzles.
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