PrimeTime Radio
Encyclopedia
PrimeTime Radio was a national UK radio station. It was once part of Saga although it became independent in 2004. It operated as a sister station to Saga Digital
Saga DAB radio
Saga DAB radio was a UK digital DAB radio station, supported by Saga. The line up featured a variety of presenters including David Hamilton, Don Durbridge, David Allan, Jenny Hanley and Tony Myatt. Music played on the station was easy and melodic from the previous six decades...

 radio. The line up featured a variety of presenters including David Hamilton
David Hamilton (Radio DJ)
David Hamilton is a British radio presenter. Since his broadcasting career began in 1959, Hamilton has hosted over 12,000 radio shows and more than 1,000 TV shows...

, Don Durbridge
Don Durbridge
Don Durbridge is a UK radio presenter who used to broadcast on the PrimeTime and Saga DAB radio services. On PrimeTime he introduced the late night slot, In Mellow Mood, until the station's demise in 2006. Don previously worked for BBC Radio 2 , BBC Radio Kent, Invicta Sound and LBC...

, David Allan
David Allan (broadcaster)
David Allan is a British television continuity announcer and radio presenter.-Radio career:...

, Dave Cash
Dave Cash (disc jockey)
Dave Cash is a veteran British radio presenter who works for BBC Radio Kent, having had previous spells at Radio London, BBC Radio 1, Capital Radio, Radio West , Country 1035 and PrimeTime Radio.-Radio career:Cash was born in Bushey, Hertfordshire, U.K...

, Tony Myatt
Tony Myatt
Tony Myatt is a UK radio presenter. He has previously worked at the BBC, on Channel 4, on Jazz FM, on Capital Radio, on PrimeTime Radio, Radio Mercury and on Saga DAB radio stations...

 and Sheila Tracey (who had been the main proponent of big band music on BBC Radio 2
BBC Radio 2
BBC Radio 2 is one of the BBC's national radio stations and the most popular station in the United Kingdom. Much of its daytime playlist-based programming is best described as Adult Contemporary or AOR, although the station is also noted for its specialist broadcasting of other musical genres...

). Music played on the station was easy and melodic from the past 6 decades. PrimeTime used jingles ("easily the best") that were reminiscent of those common in the mid 1960s (for example on the offshore
Pirate radio
Pirate radio is illegal or unregulated radio transmission. The term is most commonly used to describe illegal broadcasting for entertainment or political purposes, but is also sometimes used for illegal two-way radio operation...

 Britain Radio).

PrimeTime radio won Best Digital Terrestrial Station 2004 at the Sony Radio Awards
Sony Radio Academy Awards
The Sony Radio Academy Awards , started in 1983, are some of the most prestigious awards in the British radio industry. They are run by ZAFER Associates in association with the Radio Academy...

 ceremony. A further mark of its success was that, uniquely at the time for a commercial all-digital music station, its programmes were listed in full in the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

's Radio Times
Radio Times
Radio Times is a UK weekly television and radio programme listings magazine, owned by the BBC. It has been published since 1923 by BBC Magazines, which also provides an on-line listings service under the same title...

.

The Chairman of PrimeTime Radio, Roger De Haan
Roger De Haan
Roger Michael De Haan CBE, DL was born in 1948 in Northampton and is the son of the late Sidney De Haan, who created the Saga group of companies, mostly famous for selling holidays to the over 50s market...

 announced in November 2005 that he was withdrawing PrimeTime Radio from DAB
Digital audio broadcasting
Digital Audio Broadcasting is a digital radio technology for broadcasting radio stations, used in several countries, particularly in Europe. As of 2006, approximately 1,000 stations worldwide broadcast in the DAB format....

 digital radio from May 2006 when its multiplex licence with Digital One
Digital One
Digital One is a national commercial digital radio multiplex in the United Kingdom, owned by Arqiva. , the multiplex covers more than 90% of the populationfrom a total of 137 transmitters...

ended http://ukradio.com/news/articles/C40209C7DF194A8FB4A8FE2D608A77C9.asp http://www.digitalradionow.com/news.php?article=e3f08b634509a6718fe537b12ea7782d. It continued on Sky channel 0132, NTL channel 871 and online at PrimeTimeRadio.org (and on DAB in Greater London and Northern Ireland) for a few weeks, carrying repeats of previous programming, before being withdrawn from these services on June 2 2006.

New Zealand

The music format at PrimeTime Radio in UK inspired the establishment (by totally different people) of a low-power FM and Internet station in the Bay of Islands in New Zealand. Primetime Radio 1ZZ offers a broadly similar format to its British predecessor, along with repeats of classic US drama and serials and evening programmes of jazz and blues. This format is more common among New Zealand broadcasters than others. The New Zealand station features specially produced American Sixties-style jingles by Ben Freedman, who originally worked at the famous PAMS studios in Dallas. The 'callsign' 1ZZ is reminiscent of the callsigns traditionally used in New Zealand radio until the mid-80s. If the callsign system had survived, 1ZZ would have been the last possible one to be issued in the upper part of the North Island.

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