Pride Group is a vertical textile

Textile

A textile or cloth is a flexible woven material consisting of a network of natural or artificial fibres often referred to as thread or yarn. Yarn is produced by spinning raw fibres of wool, flax, cotton, or other material to produce long strands...

 group engaged in the manufacture and export of knitwear products to the European Union, the USA and Canada. The group is also engaged in production

Production, costs, and pricing

The following outline is provided as an overview of and topical guide to industrial organization:Industrial organization – describes the behavior of firms in the marketplace with regard to production, pricing, employment and other decisions...

 and marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 of saris

Saris

Saris was a Palestinian Arab village that was depopulated during the major offensive launched by the Haganah on 6 April 1948. Called Operation Nachshon, and launched before the British had left Palestine, its objective was to capture villages between Jerusalem and the coastal plain.-History:During...

, kids wear, ladies' wear, home furnishing and other textile products through a chain of 66 retail outlets spread all over Bangladesh

Bangladesh

Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

. As of date, Pride Group consists of H.R. Textiles Mills Limited, Fashion Knit Garments Limited, Dacca Textiles Limited, Pride Limited, Urban Truth and MODA.

Early years

Pride Group began its journey in 1958, when founder Halimur Rahman first established Dacca Textiles, and laid the foundation to what would eventually become Pride Limited. He came to the realization that much of the saris in popular demand at the time, were imported from neighbouring countries, and that locally hand-crafted materials were seldom used or appreciated. At the time of Dacca Textiles' inception, Rahman was employed in EPSCIC, and it is from this that he arrived at the idea of establishing a garment factory that would supply locally made saris for the women of Bangladesh.

Board of directors

Mohammad Abdul Moyeed (Managing Director),
Dr. Mohammad Abdul Moyeen (Director) and
Mohammad Abdul Momen (Director), sons of Halimur Rahman, comprise of the current board of Pride Group.

H.R. Textiles Mills Limited

H.R. Textiles Mills Limited is a vertical public limited company, engaged in manufacture of knitwear products. H.R. Textiles Mills is a Lycra assured factory. Zara

Zara (clothing)

Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and...

, Bershka

Bershka

Bershka is a company belonging to the Spanish Inditex group , that was created in April 1998 as a new store and fashion concept, aimed at a young target market. It now has 734 stores in 49 countries....

, New Look, Stradivarius

Stradivarius (INDITEX)

Stradivarius is an international women clothing fashion brand from Spain, the Inditex group.-History:Stradivarius was developed in 1994 as a family owned business with an innovative concept in fashion in Barcelona, Spain...

, and El Corte Inglés

El Corte Inglés

El Corte Inglés S.A. , headquartered in Madrid, is the biggest department store group in Europe and ranks fourth worldwide...

 are some of their clients.

Fashion Knit Garments Limited

Fashion Knit Garments Limited is engaged in manufacturing knitwear products, consisting of ladies tops, sports and active wear, children outerwear, and men's innerwear.

Dacca Textiles Limited

Dacca Textiles is involved in the manufacturing and processing of woven textiles. It is one of the oldest textile processors in Bangladesh

Bangladesh

Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

.

Pride Limited

Pride Textiles, in its present form, started with the setting up of a retail

Retail

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 outlet at TMC Bhaban in 1991. Its professional team now manages 63 outlets that successfully cater to the needs of a clientele base spread all over Bangladesh.

Product range

Better known for its saris

Saris

Saris was a Palestinian Arab village that was depopulated during the major offensive launched by the Haganah on 6 April 1948. Called Operation Nachshon, and launched before the British had left Palestine, its objective was to capture villages between Jerusalem and the coastal plain.-History:During...

, salwar kameezes and short kameezes, Pride Textiles has recently launched a jewelry collection and a home decor line consisting of towels, bedspreads, cushion covers etc.

Product range

MODA products are inherently party-wear for the Dhaka socialista, which include luxe saris with intricate work, hand stitched kameezes and party shoewear, such as Swarovski

Swarovski

Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...

- studded heels.

Urban Truth

Launched alongside of MODA in 2010, Urban Truth specifically targets the younger segment of Dhaka society, providing clothing that is fresh, youthful and relevant in the international fashion arena.

Product Range

Urban Truth deals in knitwear, that is manufactured entirely by HR Textiles Mills Ltd. and Fashion Knit Garments Ltd. They also provide woven options, and shoe and jewelry line.