Price-drop tv
Encyclopedia
Price Drop is a British television shopping channel based in the UK, that runs daily live reversed auctions. It was the first reverse auction
channel of its kind in the world. The channel first launched as Price-Drop.TV. The channel is owned by Bid Shopping.
Prior to December 2004 each 'price drop' started at the guide price. After guide prices were removed it is no longer possible to judge how closely the starting prices reflect the true value of products. A certain number of units of a product are advertised at a specified price, and buyers can place orders by telephone. The price is decreased in steps until all units are sold. All purchasers pay the final, lowest, price. Occasionally the channel has promotions where a small number of products "Megadrop" to £1 during a special event (it appears to be random, but directors choose which products will Megadrop beforehand). Megadrops are also used on Bid TV, but Price-Drop TV was the first to use the promotion.
In October 2005 a start price graphic was introduced, effectively reinstating a rephrased guide price. The "start price" was used to show the starting price of the reverse auction, but was not used to represent a value or worth. Until 10 May 2006, prices were stated in pounds only; on that date the graphics were changed and products are sold in pounds and pence.
On 1 August 2011, 'Price-Drop TV' rebranded as 'Price Drop' dropping the 'TV' and '-' from the channel's name. Along with the new name, new buying graphics were introduced on all three Bid Shopping channels and new idents compromising of different 3D products flying around the new logo designs were shown. The new design was created to make buying easier for the viewer. At the same time as the new channel design, multi-buy was introduced on certain products where the viewer can select to buy more than one product at the same time (p&p is still applied to each item).
it was broadcast on, due to its owner; ITV plc
wanting to use the capacity to launch ITV3
a month later on 1 November.
On 5 January 2009, Price-Drop TV was removed from Freeview, due to Sit-Up Shopping losing its license to broadcast on multiplex A. This was because it was outbid for renewal of its carriage contract by Discovery Networks UK
, which launched the entertainment channel Quest.
In August 2009, the channel returned to Freeview, however due to its capacity timesharing with another channel, its broadcast hours were limited to 08:00 to midnight.
Note: Not all staff are mentioned above
Reverse auction
A reverse auction is a type of auction in which the roles of buyers and sellers are reversed. In an ordinary auction , buyers compete to obtain a good or service, and the price typically increases over time...
channel of its kind in the world. The channel first launched as Price-Drop.TV. The channel is owned by Bid Shopping.
History
The channel began broadcasting from 4pm to 12am, Wednesdays to Saturdays, on 11 June 2003. The hours of live broadcast have been extended since and currently operates from 7:45am to 1:30am, 7 days a week. It is available to more than 12 million homes in the UK, and makes weekly revenue of over £3 million.Prior to December 2004 each 'price drop' started at the guide price. After guide prices were removed it is no longer possible to judge how closely the starting prices reflect the true value of products. A certain number of units of a product are advertised at a specified price, and buyers can place orders by telephone. The price is decreased in steps until all units are sold. All purchasers pay the final, lowest, price. Occasionally the channel has promotions where a small number of products "Megadrop" to £1 during a special event (it appears to be random, but directors choose which products will Megadrop beforehand). Megadrops are also used on Bid TV, but Price-Drop TV was the first to use the promotion.
In October 2005 a start price graphic was introduced, effectively reinstating a rephrased guide price. The "start price" was used to show the starting price of the reverse auction, but was not used to represent a value or worth. Until 10 May 2006, prices were stated in pounds only; on that date the graphics were changed and products are sold in pounds and pence.
On 1 August 2011, 'Price-Drop TV' rebranded as 'Price Drop' dropping the 'TV' and '-' from the channel's name. Along with the new name, new buying graphics were introduced on all three Bid Shopping channels and new idents compromising of different 3D products flying around the new logo designs were shown. The new design was created to make buying easier for the viewer. At the same time as the new channel design, multi-buy was introduced on certain products where the viewer can select to buy more than one product at the same time (p&p is still applied to each item).
Broadcasting on Freeview
On 1 October 2004, the channel had to change the multiplexMultiplexing
The multiplexed signal is transmitted over a communication channel, which may be a physical transmission medium. The multiplexing divides the capacity of the low-level communication channel into several higher-level logical channels, one for each message signal or data stream to be transferred...
it was broadcast on, due to its owner; ITV plc
ITV plc
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...
wanting to use the capacity to launch ITV3
ITV3
ITV3 is an entertainment television channel in the United Kingdom that is owned by ITV Digital Channels Ltd, a division of ITV plc. The channel was launched on 1 November 2004. ITV3 is the second largest UK multi-channel, second only to ITV2.-History:...
a month later on 1 November.
On 5 January 2009, Price-Drop TV was removed from Freeview, due to Sit-Up Shopping losing its license to broadcast on multiplex A. This was because it was outbid for renewal of its carriage contract by Discovery Networks UK
Discovery Networks UK
Discovery Networks UK was a branch of Discovery Networks responsible for overseeing Discovery Networks Europe's channels in the United Kingdom and in the Republic of Ireland....
, which launched the entertainment channel Quest.
In August 2009, the channel returned to Freeview, however due to its capacity timesharing with another channel, its broadcast hours were limited to 08:00 to midnight.
Presenters
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Assistants
Although the presenters are male and female, the assistants are, at least currently, exclusively female.- Lisa Leyland
- Marina Berry
- Gemma Smallpage
- Yolisa Segone
- Lisa Celisse
- Lucinda Grossmith
- Jules Sowa
- Rhiannon Duffin
- Tori Campbell
- Claire Louise Reid
- Janine Jones
- Kiri Bloore
Note: Not all staff are mentioned above