- For other meanings, see preorder (disambiguation)
A preorder is a binary relation with certain properties. It can also mean:In mathematics:*A vertex ordering from a tree or other graph traversal; see Depth-first search#Vertex orderingsIn marketing:...
is an order placed for an item which has not yet been released. The idea for pre-orders came when people found it hard to get popular items in stores due to their popularity. Companies were then given the idea to allow people to reserve their own personal copy, before the release, which has been a huge success. Pre-orders allow consumers to guarantee prompt delivery on release, manufacturers can gauge how much demand there will be and hence how large initial production runs should be, and sellers can be assured of minimum sales. Additionally, high pre-order rates can be used to generate publicity to further increase sales.
The highest grossing pre-order as of October 2011 was Microsoft's Windows 7 operating system, followed by Avatar (2009 film) Blu ray DVD release April 2010 & November 2010 Collectors edition being higherHarry Potter and the Deathly Hallows
Harry Potter and the Deathly Hallows – Part 1& Harry Potter and the Deathly Hallows – Part 2
Harry Potter and the Deathly Hallows – Part 2 is a 2011 epic fantasy film directed by David Yates and the second of two films based on the novel of the same name by J. K. Rowling. It is the eighth and final instalment in the Harry Potter film series, written by Steve Kloves and produced by David...
Blu ray & DVD part 2 being the highest pre order .
, also known as pre-order bonus
, is a marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
tactic whereby a retailer or manufacturer/publisher of a product (usually a book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...
or video game) encourages buyers to reserve a copy of the product at the store prior to its release.
Reasons for this vary, typically publishers wish to ensure strong initial sales for a product, and the offered incentive is used to induce shoppers (who might otherwise wait for positive reviews or a specific shopping period like the holiday season) to commit to a purchase. Having paid for part or all of the purchase when placing the order, these consumers will usually complete the transaction shortly after the product's release, often on its first day in stores. Individual stores or retail chains may also offer bonuses for a popularly anticipated product, to ensure that the customer chooses to buy at that location, rather than from a competitor.
The pre-order bonus may be as simple as a discount
Discounts and allowances are reductions to a basic price of goods or services.They can occur anywhere in the distribution channel, modifying either the manufacturer's list price , the retail price , or the list price Discounts and allowances are reductions to a basic price of goods or services.They...
on the item's purchase price or other related merchandise (another marketing strategy), or may consist of an actual item or set of items. These items may be related merchandise or exclusive items available only through the pre-order program.