Pops Yoshimura
Encyclopedia
Hideo "Pops" Yoshimura was a motorcycle
Motorcycle
A motorcycle is a single-track, two-wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions.Motorcycles are one of the most...

 tuner, race team owner and manufacturer of speciality motorcycle accessories
Motorcycle accessories
Motorcycle accessories are features and accessories selected by a motorcycle owner to enhance safety, performance, or comfort, and may include anything from mobile electronics to sidecars and trailers...

. He is remembered for his ties to the beginnings of AMA Superbike
AMA Superbike
AMA Pro Superbike is the premiere superbike racing series in the United States. It is part of the AMA Pro Racing series which was sold to and is managed by the Daytona Motorsports Group...

 racing and the Suzuki
Suzuki
is a Japanese multinational corporation headquartered in Hamamatsu, Japan that specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, all-terrain vehicles , outboard marine engines, wheelchairs and a variety of other small internal combustion engines...

 factory racing team. He was born in Fukuoka City, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

.

Yoshimura was called into military service during the Second World War where he was trained as an aircraft mechanic. After the war, he began tuning motorcycles for American servicemen stationed in Japan and in 1954, he opened his first shop, with his wife and children helping him. In 1971, he moved his business to Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 at the beginning of the four-cylinder superbike era. He gained a reputation as an excellent motorcycle tuner.

In 1976 the AMA
American Motorcyclist Association
The American Motorcyclist Association is an American not-for-profit organization of more than 300,000 motorcyclists that organizes numerous motorcycling activities and campaigns for motorcyclists' legal rights...

 introduced a racing class for production based bikes and Yoshimura established himself by entering fast, reliable Kawasaki Z1 bikes. In 1978 he switched to Suzuki bikes and began winning races. Steve McLaughlin won the 1978 Daytona Superbike race while Wes Cooley
Wes Cooley (motorcyclist)
Wester Steven Cooley, , better known as Wes, was a motorcycle road racer in the AMA Superbike class. He won the 1979 and 1980 AMA Superbike Championships on a Yoshimura Suzuki GS1000s....

 and Mike Baldwin
Mike Baldwin (motorcyclist)
Mike Baldwin is a former motorcycle road racer. He was a top contender in AMA Superbike racing during the 1980s who also competed in Grand Prix motorcycle racing....

 won the prestigious 1978 Suzuka 8 Hours
Suzuka 8 Hours
The is a motorcycle endurance race held at the Suzuka Circuit in Japan each year. As the name implies, the race runs for eight hours consecutively and teams are composed of two riders and one alternate.-History:...

 in Japan. With Wes Cooley as his rider, Yoshimura claimed the AMA Superbike national championship in 1979 and 1980. Yoshimura formed a close relationship with Suzuki and eventually his team became the official Suzuki factory
Factory-backed
Factory-backed is a term commonly used in motorsports to describe a sponsored racing team, car, motorcycle or driver that competes with official sanction and financial support, or "backing" from a manufacturer. As motorsports competition is an expensive endeavor, some degree of factory support is...

 racing team in the United States. His company experienced success as one of the world's largest performance aftermarket sportbike exhaust manufacturers.

Yoshimura died of cancer in 1995. He left a legacy as a master craftsman, tuner and fabricator and was one of the pioneering personalities of superbike racing. In 2000, he was inducted into the AMA Motorcycle Hall of Fame
Motorcycle Hall of Fame
The Motorcycle Hall of Fame Museum is an offshoot of the American Motorcyclist Association that recognizes individuals who have contributed to motorcycle sport, motorcycle construction and motorcycling in general. It displays motorcycles and riding gear and memoribilia. The museum is located in...

. His son continues to operate the company which still enjoys success in the AMA superbike class with rider Mat Mladin
Mat Mladin
Mathew "Mat" Mladin is a retired Australian professional motorcycle racer who last raced for Yoshimura Suzuki in the AMA Superbike series...

 winning six championships in seven years, and Ben Spies
Ben Spies
Ben Spies , also known as "Elbowz" due to his riding style where his elbows protrude outward, is a professional motorcycle road racer who turned pro in 2000...

winning the 2006-2008 championships.

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