Pollara
Encyclopedia
Pollara is a Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 public opinion and research company. Founded as Insight Canada Research in the early 1980s by current owner and chairman, Michael Marzolini, the company name was changed in 1997 to Pollara.

Pollara was the pollster to the Liberal Party of Canada
Liberal Party of Canada
The Liberal Party of Canada , colloquially known as the Grits, is the oldest federally registered party in Canada. In the conventional political spectrum, the party sits between the centre and the centre-left. Historically the Liberal Party has positioned itself to the left of the Conservative...

 in its majority government
Majority government
A majority government is when the governing party has an absolute majority of seats in the legislature or parliament in a parliamentary system. This is as opposed to a minority government, where even the largest party wins only a plurality of seats and thus must constantly bargain for support from...

winning election campaigns in 1993, 1997 and 2000. It remains the party's official polling firm in 2010.
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