Polaris World
Encyclopedia
Polaris World is a holiday resort company centred around golf courses designed by Nicklaus Design - the golf course design and development firm set up by Jack Nicklaus
Jack Nicklaus
Jack William Nicklaus , nicknamed "The Golden Bear", is an American professional golfer. He won 18 career major championships on the PGA Tour over a span of 25 years and is widely regarded as one of the greatest professional golfers of all time. In addition to his 18 Majors, he was runner-up a...

 and his sons. Around each golf course
Golf course
A golf course comprises a series of holes, each consisting of a teeing ground, fairway, rough and other hazards, and a green with a flagstick and cup, all designed for the game of golf. A standard round of golf consists of playing 18 holes, thus most golf courses have this number of holes...

 are a number of large-scale apartment, townhouse and villa developments with facilities such as supermarkets, restaurants, laundry services and so on all run by the Polaris World family of companies (although full facilities will be available after the first properties are completed). The Nicklaus designed courses are known as the Polaris World Nicklaus Golf Trail
Polaris World Nicklaus Golf Trail
The Polaris World Nicklaus Golf Trail based in Murcia, Spain is a collection of golf courses designed by for Polaris World.The trail comprises currently four golf courses open at Mar Menor, La Torre, El Valle and Hacienda Riquelme...

.

Polaris World are the largest golf resort developer in Murcia
Region of Murcia
The Region of Murcia is an autonomous community of Spain located in the southeast of the country, between Andalusia and Valencian Community, on the Mediterranean coast....

. The seven Polaris World resorts range in size from 55 hectares up to 900 hectares. Most are around the 100 to 150 hectare size. Mar Menor was the first resort completed although it is currently being extended. La Torre
Polaris World La Torre Golf Resort
-Location:It is in the region of Murcia, which has one of the most agreeable climates in Spain, with temperatures averaging 21°C and around 320 days of sunshine every year.-History:The golf resort was built by Polaris World...

 is fully developed and a good example of what Polaris World has to offer. El Valle
El Valle Golf Resort
El Valle Golf Resort is on the Costa Cálida in south east Spain.-History:The golf resort was originally a project of Polaris World and was completed in 2005 and opened that year.-Golf:...

 has been mostly completed and contains mostly villas (whereas the other resorts, apart from Mar Menor, are mostly apartments). Condado de Alhama is the largest development - over 900 hectares with 3 golf courses. Condado De Alhama is situated close to the new proposed Corvera Airport.

Polaris World are heavy advertisers on UK television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

. To date, there have been two major campaigns - one using Jack Nicklaus and more recently a series featuring the president of Polaris World, José Luis Hernández. From 2002 until 2006, Jack Nicklaus was used as the figurehead for the company in TV advertising. A series of adverts shown on UK TV were based around a family taking a holiday at a Polaris World resort and being badgered by Nicklaus to play golf, but unable to do so because there were so many other attractions and facilities. Since 2006, the president of the company, José Luis Hernández, has been featured with existing Polaris World resorts in the background.

37.820904°N 1.006687°W

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK