Point-Of-Entry Marketing
Encyclopedia
Point-of-entry marketing refers to marketing
efforts and/or activities that are designed to "meet" customers and prospects at a company’s three main "entry points": the telephone, a website, and a physical location such as a store or office. Point-of-entry marketing services are focused on people who are already “in” or in contact with a company and are designed to increase the company’s customer share, rather than market share
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The term point-of-entry marketing was popularized by a company called BusinessVoice, an agency whose services fall under the heading of Point-Of-Entry Marketing.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
efforts and/or activities that are designed to "meet" customers and prospects at a company’s three main "entry points": the telephone, a website, and a physical location such as a store or office. Point-of-entry marketing services are focused on people who are already “in” or in contact with a company and are designed to increase the company’s customer share, rather than market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
.
The term point-of-entry marketing was popularized by a company called BusinessVoice, an agency whose services fall under the heading of Point-Of-Entry Marketing.