Plain folks
Encyclopedia
"Plain Folks" is a form of propaganda
Propaganda
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....

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A Plain Folks argument is one in which the speaker presents him or herself as an Average Joe
Average Joe
Average Joe is an American reality television show broadcast on the NBC beginning in 2003. There were a total of four seasons, the first two following the original show premise, and the last two bringing back contestants from prior seasons.-Show Premise:...

, a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience, to the listener, and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker.
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