Pipes (advertisement)
Encyclopedia
Pipes is a television advertisement
in the UK for Tango Orange
, which first aired in October 2004.
The advertisement was in the "You Know When You've Been Tango'd" campaign for the drink, which was revived in 2002. The 30-second clip shows a man wrapped in a carpet filled with oranges, balanced ontop of five concrete pipes, with both the carpet and pipes attatched to a string, which at the other end was attached to a sheet of grass. A goat is shown eating the grass, to a point where the grass sheet moves, thus the string is broken and the carpet and pipes roll down a hill, until they hit a tree, with the man still inside, followed by the five concert pipes fastly running into the carpet. The man crawls out the carpet as the "commentator" describes the event as "the hit of the whole fruit".
On 11 November 2004, the Advertising Standards Authority
Watchdog banned the advertisement. The watchdog took the rare step of acting before a formal decision was reached on whether the advert, for Tango, had breached industry rules. The watchdog, which received four complaints, feared children could copy the commercial and harm themselves. This meant that considered re-runs in early 2005 were cancelled.
Despite the immediate ban, the Broadcast Advertising Clearance Centre
said it "strongly disagreed" that it could lead to accidents. The disagreement came less than a month after the ASA took control for regulating broadcast advertising where previously it covered non-broadcast only. The BACC said it was "surreal" by its nature because it featured a man wrapped in a carpet filled with oranges.
They went on to state
Britvic
, which makes Tango, apologised for any offence caused by the advert and promised not to show it again.
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
in the UK for Tango Orange
Tango (drink)
Tango is a carbonated soft drink sold primarily in the United Kingdom and Ireland and from 2010 in Sweden, Norway and Hungary as well, first launched by Corona in 1950. Corona were bought by the Beecham Group in 1958, and Beecham Soft Drinks were bought by Britvic in 1987...
, which first aired in October 2004.
The advertisement was in the "You Know When You've Been Tango'd" campaign for the drink, which was revived in 2002. The 30-second clip shows a man wrapped in a carpet filled with oranges, balanced ontop of five concrete pipes, with both the carpet and pipes attatched to a string, which at the other end was attached to a sheet of grass. A goat is shown eating the grass, to a point where the grass sheet moves, thus the string is broken and the carpet and pipes roll down a hill, until they hit a tree, with the man still inside, followed by the five concert pipes fastly running into the carpet. The man crawls out the carpet as the "commentator" describes the event as "the hit of the whole fruit".
On 11 November 2004, the Advertising Standards Authority
Advertising Standards Authority
Advertising Standards Authority may refer to:*Advertising Standards Bureau *Advertising Standards Authority *Advertising Standards Authority *Advertising Standards Authority...
Watchdog banned the advertisement. The watchdog took the rare step of acting before a formal decision was reached on whether the advert, for Tango, had breached industry rules. The watchdog, which received four complaints, feared children could copy the commercial and harm themselves. This meant that considered re-runs in early 2005 were cancelled.
Despite the immediate ban, the Broadcast Advertising Clearance Centre
Broadcast Advertising Clearance Centre
The Broadcast Advertising Clearance Centre was an NGO which until December 31, 2007 pre-approved most British television advertising. The work of the BACC has been taken over by Clearcast Ltd....
said it "strongly disagreed" that it could lead to accidents. The disagreement came less than a month after the ASA took control for regulating broadcast advertising where previously it covered non-broadcast only. The BACC said it was "surreal" by its nature because it featured a man wrapped in a carpet filled with oranges.
They went on to state
Britvic
Britvic
Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...
, which makes Tango, apologised for any offence caused by the advert and promised not to show it again.