Peter Fader
Encyclopedia
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania
. He is also the academic Co-Director of the Wharton Customer Analytics Initiative, an academic research center focused on the development and application of customer analytic methods.
Fader's research is based on the analysis of behavioral data to understand and forecast customer shopping and purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals.
Many of these cross-industry experiences led to the development of the Wharton Customer Analytics Initiative, a research center launched in 2011 that serves as a matchmaker between academic researchers and companies that depend on granular, customer-level data for strategic decisions. WCAI is an expansion of Fader's earlier research center, the Wharton Interactive Media Initiative, which dealt with issues related to interactive media and its impact on broader business matters. For example, one of WIMI's projects involved partnering with ESPN
to develop a predictive model to project multichannel media consumption across Internet and mobile platforms.
Fader's work has been published in a number of leading journals in marketing, statistics, and the management sciences, and he serves on the editorial boards of many of them. He has also won many awards for his teaching and research accomplishments. In 2009, Fader was named a "Professor to Watch" by the Financial Times
, which discussed his interest in "the swathes of hard data consumers generate through their spending habits."
Professor Fader is the author of the book, Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn’t, and Why It Matters (Oct. 2011).
Outside of academia he is perhaps best known for his expert witness testimony at the Napster trial.
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...
. He is also the academic Co-Director of the Wharton Customer Analytics Initiative, an academic research center focused on the development and application of customer analytic methods.
Fader's research is based on the analysis of behavioral data to understand and forecast customer shopping and purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals.
Many of these cross-industry experiences led to the development of the Wharton Customer Analytics Initiative, a research center launched in 2011 that serves as a matchmaker between academic researchers and companies that depend on granular, customer-level data for strategic decisions. WCAI is an expansion of Fader's earlier research center, the Wharton Interactive Media Initiative, which dealt with issues related to interactive media and its impact on broader business matters. For example, one of WIMI's projects involved partnering with ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
to develop a predictive model to project multichannel media consumption across Internet and mobile platforms.
Fader's work has been published in a number of leading journals in marketing, statistics, and the management sciences, and he serves on the editorial boards of many of them. He has also won many awards for his teaching and research accomplishments. In 2009, Fader was named a "Professor to Watch" by the Financial Times
Financial Times
The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....
, which discussed his interest in "the swathes of hard data consumers generate through their spending habits."
Professor Fader is the author of the book, Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn’t, and Why It Matters (Oct. 2011).
Outside of academia he is perhaps best known for his expert witness testimony at the Napster trial.