Personalised Travel Planning
Encyclopedia
Personalised travel planning is an initiative pioneered by Transport for London
Transport for London
Transport for London is the local government body responsible for most aspects of the transport system in Greater London in England. Its role is to implement the transport strategy and to manage transport services across London...

 in conjunction with London borough councils
London borough
The administrative area of Greater London contains thirty-two London boroughs. Inner London comprises twelve of these boroughs plus the City of London. Outer London comprises the twenty remaining boroughs of Greater London.-Functions:...

 in order to make transport systems more efficient.

The system involves teams of travel advisors, trained in the local transport, walking and cycling infrastructure
Infrastructure
Infrastructure is basic physical and organizational structures needed for the operation of a society or enterprise, or the services and facilities necessary for an economy to function...

, talking one-to-one with residents to gauge what their current primary modes of transport are, and then to educate and inform them of alternatives they may not have considered and supplying them with information and incentives to help them substitute regular car journeys with more sustainable and less congested transport methods.

Among first borough
Borough
A borough is an administrative division in various countries. In principle, the term borough designates a self-governing township although, in practice, official use of the term varies widely....

s to employ the method is the London Borough of Sutton
London Borough of Sutton
The London Borough of Sutton is a London borough in South London, England and forms part of Outer London. It covers an area of and is the 80th largest local authority in England by population. It is one of the southernmost boroughs of London...

 As part of their Smarter Travel Sutton
Smarter Travel Sutton
Smarter Travel Sutton is the first phase of Transport for London's Smarter Travel initiative aiming to ease congestion in London by enabling and encouraging people to substitute car journeys for more sustainable forms of transport, and to ensure that public transport systems, footpaths and cycle...

 project, which aims to encourage sustainable transport methods and ease congestion
Traffic congestion
Traffic congestion is a condition on road networks that occurs as use increases, and is characterized by slower speeds, longer trip times, and increased vehicular queueing. The most common example is the physical use of roads by vehicles. When traffic demand is great enough that the interaction...

by reducing car use (specifically the large number of very short car journeys), encouraging walking and cycling and ensure public transport is running at its optimum capacity.

In Adelaide, Australia, the Households in the West project engaged over 20,000 households in structured conversations about reducing car use, and provided simple, motivating tools and techniques addressing individuals’most significant barriers to making a change. An independent evaluation found that average reduction in car use by participants was 10.4 km per household per day,
representing a very significant 18% reduction. Car travel in a control group of non-participating households increased.
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