Penalty (Brazilian sports manufacturer)
Encyclopedia
Cambuci is a sporting goods company established in 1970 in the Brazilian city of Sao Paulo, the company operates as Penalty.

Active in many sports, the Penalty manufactures from shoes, apparel, balls and sports accessories for team sports such as soccer, volleyball, basketball, handball, futsal, yet his focus is on footsports.

Since its origin in the neighborhood of Cambuci, the brand sponsored several teams in sports in Brazil and internationally.

In 2011, Penalty introduced its brand repositioning, focusing on strengthening its relationship with soccer and Brazil. "The repositioning of Penalty is supported by the legitimacy of being the only genuinely Brazilian brand of soccer. Speaking of Brazil, soccer is talking about our roots, our origin.", Explains Roberto Estefano, president of Cambuci, owner of the brand Penalty.

History

The trajectory of Cambuci S.A - today one of the most important manufacturers of sporting goods of Brazilian industry, which owns the brands Penalty and Stadium, and manufacturing facilities and commercial offices / administrative distributed by the states of Sao Paulo, Paraiba, Bahia, and offices in Argentina, Chile, Paraguay, China and Spain - have started in a small sewing workshop installed in the garage of the residence of the merchant Sarhan Tuma Estefano and his family.

Today its products are present in 5 continents, in the following countries: Brazil, Uruguay, Argentina, Chile, Paraguay, Bolivia, Canada, Portugal, Spain, France, Finland, Mozambique, Japan and New Zealand.

At a time when sales began to grow, Sarhan dies. A widow with six children to support, joined his brothers, and Sarhan Ibrahin Curi, to continue with the initiative. The union has established itself as the 1940s with the development of the textile industry in Brazil.

In 1945, the children of Assibe, Eduardo and Victorio Estefano, still young, bought out of his uncles and founded, officially, the Knitting Cambuci S.A, a preparation of garments for men and women placed in the district Cambuci, in Sao Paulo city.

Slightly less than 25 years later, in 1968, the brothers Edward, Richard, and Robert Estefano, Edward's children and grandchildren of Assibe, took the company after the retirement of his uncle Victorio. In 1970, the brand Penalty Cambuci created and launched products for soccer practice. With the success a few years later, Cambuci moved its production to San Roque, in Sao Paulo state, in a complex of factories created to serve the Brazilian market. Then he closed his first big contract with the Sao Paulo Football Club. The 1970s was a period of great growth for the Company.

In the 1980s, the Cambuci becomes the largest Brazilian manufacturer of balls. During this period, acquired the manufacturing rights for the brand ASICS shoes and rackets and tennis balls and Wilson Doney. Absorbing, thereafter, experience and technology that allowed him to advance the international standard of its products.

In the 1990s, the penalty is consolidating its presence in South America, becoming a hallmark of the major federations and confederations in the various sports that is still working.

In 2010, was the leading international award-winning design, the, with the 8-ball, 8 ball with the first buds of the world. At the same year, starts the sponsoring of the Spanish Futsal League and in the next year, Penalty sign your most important contract with a soccer player: Víctor Valdés, the goalkeeper of Barcelona FC and Spanish National Team. These are the most important steps to the international expand.

Today, the penalty is a 100% Brazilian multinational company, who still believe in sport as a tool for transforming people and society.

To promove Victor Valdes (Barcelona FC goalkeeper) new boots, Penalty have printed a QR Code onto the side of the boots, so keen fans can scan the Spanish stopper’s boots using their mobile device, cell phone or webcam.

Sponsorships

Soccer
Amiral Quebec Ceará
Ceará Sporting Club
Ceará Sporting Club, or Ceará as they are usually called, is a Brazilian football team from Fortaleza in Ceará, founded on June 2, 1914....

 Crucero del Norte Defensor Sporting
Defensor Sporting Club
-History:Founded on March 15, 1913 as Club Atlético Defensor, the name of the club was changed in 1989 to Defensor Sporting Club after a merger with Sporting Club Uruguay. The team plays in the Luis Franzini Stadium...

 Everton
Corporación Deportiva Everton de Viña del Mar
Everton de Viña del Mar is a Chilean football club based in the city of Viña del Mar.The club was founded June 24, 1909 after a group of Anglo-Chilean teenagers formed a football club and named it after the English team Everton that had just made a pioneering visit to South America.The club are...

 Fagiano Okayama Gimnasia y Esgrima La Plata
Club de Gimnasia y Esgrima La Plata
Club de Gimnasia y Esgrima La Plata Gimnasia y Esgrima was promoted to the first division after becoming champions of the División Intermedia of Argentine football in 1915. Later, in 1929, the club would become champions of the Primera División...

 Lanús
Club Atlético Lanús
Club Atlético Lanús is a sports club from Lanús, Buenos Aires Province, Argentina. Founded on 3 January 1915, the club's main sports are football and basketball. In both sports, Lanús plays in Argentina's top divisions: Primera División and Liga Nacional de Básquet...

 Náutico
Clube Náutico Capibaribe
Clube Náutico Capibaribe, also known as Náutico, is a Brazilian sports club, including a professional football team, in Recife, Pernambuco....

 Portuguesa
Associação Portuguesa de Desportos
Associação Portuguesa de Desportos, usually called Portuguesa or Lusa, is a sports club, and a Brazilian football team from São Paulo in São Paulo state, founded on August 14, 1920 by the Portuguese population of the city.-History:...

 San Martín de Tucuman Santa Cruz
Santa Cruz Futebol Clube
Santa Cruz Futebol Clube, or simply Santa Cruz is a Brazilian football club in Recife, Pernambuco.-Early history:On February 3, 1914, eleven young men aging from 14 to 16 years founded a football society...

 Vasco da Gama
Club de Regatas Vasco da Gama
Club de Regatas Vasco da Gama |Rowing Club]]), usually known as Vasco da Gama or simply Vasco, is a famous and traditional Brazilian multisports club from Rio de Janeiro in Brazil, founded on August 21, 1898...

 Vitória
Esporte Clube Vitória
Esporte Clube Vitória, usually known simply as Vitória, is a Brazilian football team from Salvador in Bahia, founded on May 13, 1899.Vitória's home games are played at the club's own stadium . They play in red and black horizontal striped shirts, black shorts and black socks...

 Talleres de Córdoba

Futsal 17 de Agosto Futsal Carlos Barbosa
Associação Carlos Barbosa de Futsal
The Associação Carlos Barbosa de Futsal, usually known as Carlos Barbosa or by the acronym ACBF, is a Brazilian futsal club from Carlos Barbosa, Rio Grande do Sul state...

 Pinocho Futsal Suzano/Drummond/Penalty Umuarama

Players

Soccer Víctor Valdés
Víctor Valdés
Víctor Valdés i Arribas is a Spanish football goalkeeper who currently plays for FC Barcelona in the Spanish La Liga.He is the most successful goalkeeper in Barcelona's history and is widely considered to be one of the best goalkeepers in the world, having won a total of 17 titles including five...

, goalkeeper of FC Barcelona
FC Barcelona
Futbol Club Barcelona , also known as Barcelona and familiarly as Barça, is a professional football club, based in Barcelona, Catalonia, Spain....

, Spain Deola
Deola
Deola is a taluka of Nashik district in Maharashtra, India.Khuntewadi village is 5 KM from Deola.The villageis known for high literacy rate....

, goalkeeper of Palmeiras
Sociedade Esportiva Palmeiras
Sociedade Esportiva Palmeiras is a Brazilian football club from São Paulo. The club was founded on August 26, 1914, as Palestra Italia but changed to the current name on September 14, 1942...

, Brazil Branquinho
Wellington Clayton Gonçalves dos Santos
Clayton Wellington Gonçalves dos Santos, better known as Branquinho , is a Brazilian footballer who plays as an attacking midfielder and currently plays for Atlético Paranaense.-Career:...

, midfield of Atlético PR, Brazil Elicarlos, striker of Náutico
Clube Náutico Capibaribe
Clube Náutico Capibaribe, also known as Náutico, is a Brazilian sports club, including a professional football team, in Recife, Pernambuco....

, Brazil Rogério, striker of Náutico
Clube Náutico Capibaribe
Clube Náutico Capibaribe, also known as Náutico, is a Brazilian sports club, including a professional football team, in Recife, Pernambuco....

, Brazil Serginho, midfield of Paraná
Paraná Clube
Paraná Clube is a Brazilian football team. It was established on December 19, 1989, in Curitiba, Paraná, Brazil. Its uniform is composed of a blue/red shirt, white shorts and white socks....

, Brazil Lee, goalkeeper of Atlético MG, Brazil Jorge Ibaniez Jorge Miglaccio Guillermo Reyes Juan Alves Matias Castro Elias Figueroa
Futsal Fernandão, of FC Barcelona, Espanha Cidão, Goalkeeper of Caja Segovia, Spain Eka, Pivot of Inter Movistar, Spain Bateria, Winger of Inter Movistar, Spain
Associations
Liga Nacional de Fútbol Sala - Spanish Futsal League Asociación Uruguaya de Fútbol
Asociación Uruguaya de Fútbol
The Uruguayan Football Association is the governing body of football in Uruguay. It was founded in 1900 and affiliated in 1923. It is a founding member of CONMEBOL and is in charge of the Uruguay national football team and the Campeonato Uruguayo de Fútbol, including the Uruguayan Primera...

 - Uruguaian Football Association Federación Boliviana de Fútbol
Federación Boliviana de Fútbol
The Bolivian Football Federation is the governing body of football in Bolivia. It was founded in 1925, making it the 8th oldest South American federation...

 - Bolivian Football Federation Canada Futsal Federación del Voleibol Argentino - Argentine Volleyball Federation Confederación Argentina de Basquet - Argentine Basketball Confederation Confederación Argentina de Handball - Argentine Handabll Confederation
Brazilian Associations
Confederação Brasileira de Futebol Liga Futsal
Liga Futsal
The Liga Futsal is the premier futsal league in Brazil, and was created in 1996 with the purpose of setting up a championship with the best futsal teams of the country, corresponding to the Brazilian Football Championship Série A...

 Confederação Brasileira de Basketball Confederação Brasileira de Handebol
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