Paul Nystrom
Encyclopedia
Paul Henry Nystrom was a professor of marketing at Columbia University
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...

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Paul Henry Nystrom retired from Columbia in 1950. Paul Nystrom is frequently associated with the philosophy of futility
Philosophy of futility
Philosophy of futility is a phrase coined by Columbia University marketing professor Paul Nystrom to describe the disposition caused by the monotony of the new industrial age. Nystrom observed the natural effect of this malaise was seeking gratification found in frivolous things, such as...

, a phrase which he coined in his 1928 book Economics of Fashion to describe the disposition caused by the monotony of the new industrial age.

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