Paul G. Hahnemann
Encyclopedia
Paul G. Hahnemann sometimes known as "Nischen-Paule", was a leading director at BMW
between 1961 and 1972.
Hahnemann was believed by some to have had more influence over the business than the actual Managing Director Sonne and his successor Wilcke during the 1960s, but his tenure failed to survive the arrival of a third Managing Director in the form of Eberhard von Kuenheim
and he left following a difference of opinion over how fast to increase capacity at the company's newly acquired Dingolfing
facility.
Hahnemann was a brilliant if sometimes subversive salesman who oversaw the introduction in 1961 of the BMW 1500. Whether the car created a new 'niche', or merely exploited the niche created by the departure of the Borgward Isabella
, its commercial success transformed BMW from a marginal manufacturer with an uncertain future into one of Europe's most consistently profitable auto-makers.
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
between 1961 and 1972.
Hahnemann was believed by some to have had more influence over the business than the actual Managing Director Sonne and his successor Wilcke during the 1960s, but his tenure failed to survive the arrival of a third Managing Director in the form of Eberhard von Kuenheim
Eberhard von Kuenheim
Dr.-Ing. E.h. Eberhard von Kuenheim is a German industrial manager. He was, between 1970 and 1993, Chairman of the executive board of the BMW Group.- Biography :...
and he left following a difference of opinion over how fast to increase capacity at the company's newly acquired Dingolfing
Dingolfing
Dingolfing is a town in Southern Bavaria, Germany. It is the seat of the Landkreis Dingolfing-Landau.- History :The area now called Dingolfing was first mentioned in Tinguluinga in the year 833....
facility.
Hahnemann was a brilliant if sometimes subversive salesman who oversaw the introduction in 1961 of the BMW 1500. Whether the car created a new 'niche', or merely exploited the niche created by the departure of the Borgward Isabella
Borgward Isabella
The Borgward Isabella was a medium-sized, two-door saloon manufactured by the Bremen based auto-manufacturer Carl F. W. Borgward GmbH from 1954-1962...
, its commercial success transformed BMW from a marginal manufacturer with an uncertain future into one of Europe's most consistently profitable auto-makers.