Patricia B. Seybold, CEO of Patricia Seybold Group, is the author of Customers.com, The Customer Revolution, Outside Innovation, and co-author of Brandchild. Her books, (particularly Customers.com), discuss the impact that technology and evolving customer behavior have on business trends. Ms. Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming

Brainstorming

Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members...

work that precedes the conception of successful products and services.

Published work

• Patricia B. Seybold with Ronni T. Marshak. Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond. Crown Business, 1998. ISBN 0812930371

• Patricia B. Seybold with Ronni T. Marshak. The Customer Revolution. Crown Business, 2001. ISBN 0609607723

• Patricia B. Seybold. Outside Innovation: How Your Customers Will Co-Design Your Company's Future. Collins, 2006. ISBN 0061135909

• Martin Lindstrom and Patricia B. Seybold. Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands. Kogan Page, 2004. ISBN 0749442840

External links

• Biography at PSGroup.com