Parti
Encyclopedia
A Parti or Parti pris / from the French Prendre parti meaning " to make a decision ", often referred to as the big idea, is the chief organizing thought or decision behind an architect's design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...

presented in the form of a basic diagram and / or a simple statement.
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