Parachesis
Encyclopedia
In rhetoric
Rhetoric
Rhetoric is the art of discourse, an art that aims to improve the facility of speakers or writers who attempt to inform, persuade, or motivate particular audiences in specific situations. As a subject of formal study and a productive civic practice, rhetoric has played a central role in the Western...

, parachesis is the repetition of the same sound in several words in close succession. Alliteration
Alliteration
In language, alliteration refers to the repetition of a particular sound in the first syllables of Three or more words or phrases. Alliteration has historically developed largely through poetry, in which it more narrowly refers to the repetition of a consonant in any syllables that, according to...

(initial rhyme) is a special case of parachesis.
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