Home      Discussion      Topics      Dictionary      Almanac
Signup       Login
Packard

Packard

Overview
Packard was an American luxury-type automobile
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

 marque built by the Packard Motor Car Company of Detroit, Michigan
Detroit, Michigan
Detroit is the major city among the primary cultural, financial, and transportation centers in the Metro Detroit area, a region of 5.2 million people. As the seat of Wayne County, the city of Detroit is the largest city in the U.S. state of Michigan and serves as a major port on the Detroit River...

, and later by the Studebaker-Packard Corporation
Studebaker-Packard Corporation
The Studebaker-Packard Corporation was the entity created by the purchase of the Studebaker Corporation of South Bend, Indiana, by the Packard Motor Car Company of Detroit, Michigan, in 1954.Packard acquired Studebaker in the transaction...

 of South Bend, Indiana
South Bend, Indiana
The city of South Bend is the county seat of St. Joseph County, Indiana, United States, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2010 Census, the city had a total of 101,168 residents; its Metropolitan Statistical Area had a population of 316,663...

. The first Packard automobiles were produced in 1899, and the last in 1958.

Packard was founded by James Ward Packard
James Ward Packard
James Ward Packard was an American automobile manufacturer who founded the Packard Motor Car Company and Packard Electric Company with his brother William Doud Packard.-Life and career:...

 (Lehigh University
Lehigh University
Lehigh University is a private, co-educational university located in Bethlehem, Pennsylvania, in the Lehigh Valley region of the United States. It was established in 1865 by Asa Packer as a four-year technical school, but has grown to include studies in a wide variety of disciplines...

 Class of 1884), his brother William Doud Packard and their partner, George Lewis Weiss, in the city of Warren, Ohio
Warren, Ohio
As of the census of 2000, there were 46,832 people, 19,288 households and 12,035 families residing in the city. The population density was 2,912.4 people per square mile . There were 21,279 housing units at an average density of 1,322.9 per square mile...

. James Ward Packard believed that they could build a better horseless carriage than the Winton
Winton Motor Carriage Company
The Winton Motor Carriage Company was a pioneer United States automobile manufacturer based in Cleveland, Ohio. Winton was one of the first American companies to sell a motor car.-1896:...

 cars owned by Weiss (an important Winton stockholder) and, being himself a mechanical engineer, had some ideas for improvement on the designs of current automobiles.
Discussion
Ask a question about 'Packard'
Start a new discussion about 'Packard'
Answer questions from other users
Full Discussion Forum
 
Recent Discussions
Encyclopedia
Packard was an American luxury-type automobile
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

 marque built by the Packard Motor Car Company of Detroit, Michigan
Detroit, Michigan
Detroit is the major city among the primary cultural, financial, and transportation centers in the Metro Detroit area, a region of 5.2 million people. As the seat of Wayne County, the city of Detroit is the largest city in the U.S. state of Michigan and serves as a major port on the Detroit River...

, and later by the Studebaker-Packard Corporation
Studebaker-Packard Corporation
The Studebaker-Packard Corporation was the entity created by the purchase of the Studebaker Corporation of South Bend, Indiana, by the Packard Motor Car Company of Detroit, Michigan, in 1954.Packard acquired Studebaker in the transaction...

 of South Bend, Indiana
South Bend, Indiana
The city of South Bend is the county seat of St. Joseph County, Indiana, United States, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2010 Census, the city had a total of 101,168 residents; its Metropolitan Statistical Area had a population of 316,663...

. The first Packard automobiles were produced in 1899, and the last in 1958.

1899–1905


Packard was founded by James Ward Packard
James Ward Packard
James Ward Packard was an American automobile manufacturer who founded the Packard Motor Car Company and Packard Electric Company with his brother William Doud Packard.-Life and career:...

 (Lehigh University
Lehigh University
Lehigh University is a private, co-educational university located in Bethlehem, Pennsylvania, in the Lehigh Valley region of the United States. It was established in 1865 by Asa Packer as a four-year technical school, but has grown to include studies in a wide variety of disciplines...

 Class of 1884), his brother William Doud Packard and their partner, George Lewis Weiss, in the city of Warren, Ohio
Warren, Ohio
As of the census of 2000, there were 46,832 people, 19,288 households and 12,035 families residing in the city. The population density was 2,912.4 people per square mile . There were 21,279 housing units at an average density of 1,322.9 per square mile...

. James Ward Packard believed that they could build a better horseless carriage than the Winton
Winton Motor Carriage Company
The Winton Motor Carriage Company was a pioneer United States automobile manufacturer based in Cleveland, Ohio. Winton was one of the first American companies to sell a motor car.-1896:...

 cars owned by Weiss (an important Winton stockholder) and, being himself a mechanical engineer, had some ideas for improvement on the designs of current automobiles. The story goes:
Packard was not completely satisfied with the Winton car he had recently purchased. He wrote Alexander Winton with his complaints and suggestions; however Mr. Winton, offended by Packard's criticism, challenged Packard to build a better car. Packard responded by doing so, his marque outlasting Winton's by many decades. Packard runs his first automobile in Warren, Ohio
Warren, Ohio
As of the census of 2000, there were 46,832 people, 19,288 households and 12,035 families residing in the city. The population density was 2,912.4 people per square mile . There were 21,279 housing units at an average density of 1,322.9 per square mile...

 on November 6, 1899.


In September, 1900, the Ohio Automobile Company was founded as the manufacturer, while the cars were always sold as Packards. Since these automobiles quickly gained an excellent reputation, and there were more automobile makers that produced — or at least planned to — under the label "Ohio", the name was changed soon: On October 13, 1902, it became the Packard Motor Car Company.

From the very beginning, Packard automobiles introduced a number of innovations in its designs, including the modern steering wheel
Steering wheel
A steering wheel is a type of steering control in vehicles and vessels ....

 and, years later, the first production 12-cylinder engine and the first air-conditioning in a passenger car. All Packards had a single-cylinder engine until 1903.

While the Cole 30
Cole Motor Car Company
The Cole Motor Car Company was an early automobile maker based in Indianapolis, Indiana. Cole automobiles were built from 1908 until 1925. They were quality-built luxury cars. The make is a pioneer of the V-8 engine.- Early years :...

 and Cole Runabout were US$
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

1,500, the high-volume Oldsmobile
Oldsmobile
Oldsmobile was a brand of American automobile produced for most of its existence by General Motors. It was founded by Ransom E. Olds in 1897. In its 107-year history, it produced 35.2 million cars, including at least 14 million built at its Lansing, Michigan factory...

 Runabout
Oldsmobile Curved Dash
The gasoline powered Curved Dash Oldsmobile is credited as being the first mass-produced automobile, meaning that it was built on an assembly line using interchangeable parts. It was introduced by the Oldsmobile company in 1901 and produced through 1907...

 went for $650, Western
Western Tool Works (automobile company)
Western Tool Works was a pioneering brass era automobile manufacturer in Galesburg, Illinois.Western in 1905 produced the Gale Model A, an open roadster, for sale at US$500, which was less than high-volume Oldsmobile Runabout, at US$650, the Ford "Doctor's Car" at US$850, or the Holsman high...

's Gale Model A roadster was $500, and the Black
Black Motor Company
The Black was a brass era United States automobile, built at 124 East Ohio Street, Chicago, Illinois, in 1906.It was a high wheeler buggy priced at a surprisingly low US$375-$450, when Gale's Model A was US$500, the high-volume Oldsmobile Runabout went for US$650, and the Ford "Doctor's Car" was...

 went as low as $375, the Packards concentrated on cars with prices starting at $2,600. Packard automobiles developed a following among wealthy purchasers both in the United States and abroad.

Henry Bourne Joy
Henry Bourne Joy
Henry Bourne Joy was President of the Packard Motor Car Company, and a major developer of automotive activities as well as being a social activist....

, a member of one of Detroit
Detroit, Michigan
Detroit is the major city among the primary cultural, financial, and transportation centers in the Metro Detroit area, a region of 5.2 million people. As the seat of Wayne County, the city of Detroit is the largest city in the U.S. state of Michigan and serves as a major port on the Detroit River...

's oldest and wealthiest families, bought a Packard. Impressed by its reliability, he visited the Packards and soon enlisted a group of investors—including Truman Handy Newberry
Truman Handy Newberry
Truman Handy Newberry was a U.S. businessman and political figure. He served as the Secretary of Navy between 1908 and 1909. He was a U.S. Senator from Michigan between 1919 and 1922.-Biography:...

 and Russell A. Alger Jr. On October 2, 1902, this group refinanced and renamed the New York and Ohio Automobile Company as "Packard Motor Car Company", with James as president. Alger later served as vice-president. Packard moved its automobile operation to Detroit soon after, and Joy became general manager, later to be chairman of the board. An original Packard, reputedly the first manufactured, was donated by a grateful James Packard to his alma mater, Lehigh University
Lehigh University
Lehigh University is a private, co-educational university located in Bethlehem, Pennsylvania, in the Lehigh Valley region of the United States. It was established in 1865 by Asa Packer as a four-year technical school, but has grown to include studies in a wide variety of disciplines...

, and is preserved there in the Packard Laboratory. Another is on display at the Packard Museum in Warren, Ohio.

The 3500000 square feet (325,160.6 m²) Packard plant
Packard plant
The Packard Plant is a former automobile-manufacturing factory in Detroit, Michigan where luxury Packard cars were made by the Packard Motor Car Company of Detroit, Michigan, and later by the Studebaker-Packard Corporation of South Bend, Indiana....

 on East Grand Boulevard in Detroit is located on over 35 acre (0.1416401 km²) of land. It was designed by Albert Kahn, and included the first use of reinforced concrete for industrial construction in Detroit. When opened in 1903, it was considered the most modern automobile manufacturing facility in the world, and its skilled craftsmen practised over eighty trades. The dilapidated plant still stands, despite repeated fires. Architect Kahn also designed the Packard Proving Grounds
Packard Proving Grounds
The Packard Proving Grounds , was an automotive testing facility established near Utica, Michigan in 1927 by the Packard Motor Car Company of Detroit...

 at Utica, Michigan
Utica, Michigan
Utica is a city in Macomb County in the U.S. state of Michigan. The population was 4,577 at the 2000 census. The 2008 Census Bureau Estimate places the population at 4,924.- History :...

.

1906-1930


From this beginning, through and beyond the 1930s, Packard-built vehicles were perceived as highly competitive among high-priced luxury American automobiles. The company was commonly referred to as being one of the "Three P's" of American motordom royalty, along with Pierce-Arrow
Pierce-Arrow
Pierce-Arrow was an American automobile manufacturer based in Buffalo, New York, which was active from 1901-1938. Although best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial trucks, fire trucks, camp trailers, motorcycles, and bicycles.-Early history:The forerunner...

 of Buffalo, New York
Buffalo, New York
Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...

 and Peerless
Peerless
Peerless was a United States automobile produced by the Peerless Motor Company of Cleveland, Ohio from 1900 to 1931. The company was known for building high-quality, precision luxury automobiles. Peerless' factory was located at 9400 Quincy Avenue in Cleveland...

 of Cleveland, Ohio
Cleveland, Ohio
Cleveland is a city in the U.S. state of Ohio and is the county seat of Cuyahoga County, the most populous county in the state. The city is located in northeastern Ohio on the southern shore of Lake Erie, approximately west of the Pennsylvania border...

. For most of its history, Packard was guided by its President and General Manager Alvan Macauley who also served as President of the National Automobile Manufacturers Association. Inducted into the Automobile Hall of Fame, Macauley made Packard the number one designer and producer of luxury automobiles in the United States. The marque was also highly competitive abroad, with markets in sixty-one countries. Gross income for the company was $21,889,000 in 1928. Macauley was also responsible for the iconic Packard slogan, "Ask the Man Who Owns One."

In addition to excellent luxury cars, Packard built trucks as well. In 1912, a Packard truck carrying a three-ton load, drove from New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 to San Francisco between 8th of July and 24th of August 1912. The same year, Packard had service depots in 104 cities.

1931–1936


Entering into the 1930s, Packard attempted to beat the stock market crash and subsequent Great Depression by manufacturing ever more opulent and expensive cars than it had prior to October 1929. The Packard Twin Six (designed by Jesse Vincent) was introduced for 1932 and renamed the Packard Twelve for the remainder of its run (through 1939). For one year only, 1932, Packard tried fielding an upper-medium-priced car called the Light Eight
Packard Light Eight
The Packard Light Eight was an automobile model produced by the Packard Motor Car Company of Detroit, Michigan only during model year 1932. The Light Eight was planned as a new entry model. It competed in the upper middle-class with makes like LaSalle, the smaller Buicks and Chryslers, and the...

.
As an independent automaker, Packard did not have the luxury of a larger corporate structure absorbing its losses, as Cadillac did with GM and Lincoln with Ford. However, Packard did have a better cash position than other independent luxury marques. Peerless fell under receivership in 1929 and ceased production in 1932. By 1938, Franklin
Franklin (automobile)
The Franklin Automobile Company was a manufacturer of automobiles in the United States between 1902 and 1934 in Syracuse, New York. Herbert H. Franklin, the founder, began his career in the metal die casting business before establishing his automobile enterprise.Franklin founded the H. H. Franklin...

, Marmon, Ruxton
Ruxton (automobile)
The Ruxton was a front-wheel drive automobile produced by the New Era Motors Company of New York, New York, USA during 1929 and 1930. The car was the brainchild of William Muller and was built in the Moon Motor Car factory in St. Louis, Missouri...

, Stearns-Knight
Stearns-Knight
Stearns-Knight was a luxury automobile produced in Cleveland, Ohio first by the F.B. Stearns Company from 1900 to 1925, and then under ownership by WillysOverland Company of Toledo, Ohio until 1929....

, Stutz
Stutz Motor Company
The Stutz Motor Company was a producer of luxury cars based in Indianapolis, Indiana, USA. Production began in 1911 and continued through 1935. The marque reappeared in 1968 under the aegis of Stutz Motor Car of America, Inc., and with a newly defined modern retro-look. Although the company is...

, Duesenberg
Duesenberg
Duesenberg was an Auburn, Indiana based American luxury automobile company active in various forms from 1913 to 1937, most famous for its high-quality passenger cars and record-breaking racing cars.-History:...

, and Pierce-Arrow
Pierce-Arrow
Pierce-Arrow was an American automobile manufacturer based in Buffalo, New York, which was active from 1901-1938. Although best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial trucks, fire trucks, camp trailers, motorcycles, and bicycles.-Early history:The forerunner...

 had all closed.

Packard also had one other advantage that some other luxury automakers did not: a single production line. By maintaining a single line and interchangeability between models, Packard was able to keep its costs down. Packard did not change cars as often as other manufacturers did at the time. Rather than introducing new models annually, Packard began using its own "Series" formula for differentiating its model changeovers in 1923. New model series did not debut on a strictly annual basis, with some series lasting nearly two years, and others lasting as short a time as seven months. In the long run, though, Packard did average approximately one new series per year. By 1930, Packard automobiles were considered part of its Seventh Series. By 1942, Packard was in its Twentieth Series. The "Thirteenth Series" was omitted.

To address the Depression, Packard started producing more affordable cars in the medium-price range. In 1935, it introduced its first sub-$1,000 car, the Packard 120. Car production more than tripled that year and doubled again in 1936. In order to produce the 120, Packard built and equipped an entirely separate factory. By 1936, Packard's labor force was divided nearly evenly between the high-priced "Senior" lines (Twelve, Super Eight, and Eight) and the medium-priced "Junior" models, although more than ten times more Juniors were produced than Seniors. This was because the 120 models were built using thoroughly modern mass production techniques, while the Senior Packards used a great deal more hand labor and traditional craftsmanship. The Junior models were very fine cars; they were just not in the same quality league as the Seniors. Although Packard most certainly could not have survived the Depression without the highly successful Junior models, the Juniors did have the effect of diminishing the Senior models' stellar and exclusive image among those few who could still afford an expensive luxury car. Adding insult to injury, the 120 models were more modern in basic design than the Senior models. For example, the 1935 Packard 120 featured independent front suspension and hydraulic brakes, both features that would not appear on the Senior Packards until 1937.

1937–1942



Prior to 1937, Packard was still the premier luxury automobile, even though the lion's share of cars being built were the 120 and Super Eight
Packard Super Eight
Packard Super Eight was the name given to the larger of the two eight cylinder luxury automobiles produced by the Packard Motor Car Company of Detroit, Michigan. It shared frames and some body types with the top model Packard Twelve...

 model ranges. Hoping to catch still more of the market, Packard decided to issue the Packard 115C in 1937, which was powered by Packard's first six-cylinder engine since the Fifth Series cars in 1928. While the move to introduce the Six was at once brilliant—the car arrived just in time for the 1938 recession—it also tagged Packards as something less exclusive than they had been in the public's mind, and in the long run, the Six hurt Packard's reputation of building some of America's finest luxury cars. The Six, designated "110" in 1940–41, continued for three years after the war, with many serving as taxicabs.

During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, Packard again built airplane engines, licensing the Merlin
Rolls-Royce Merlin
The Rolls-Royce Merlin is a British liquid-cooled, V-12, piston aero engine, of 27-litre capacity. Rolls-Royce Limited designed and built the engine which was initially known as the PV-12: the PV-12 became known as the Merlin following the company convention of naming its piston aero engines after...

 engine from Rolls-Royce
Rolls-Royce Limited
Rolls-Royce Limited was a renowned British car and, from 1914 on, aero-engine manufacturing company founded by Charles Stewart Rolls and Henry Royce on 15 March 1906 as the result of a partnership formed in 1904....

 as the V-1650, which powered the famous P-51 Mustang
P-51 Mustang
The North American Aviation P-51 Mustang was an American long-range, single-seat fighter and fighter-bomber used during World War II, the Korean War and in several other conflicts...

 fighter, ironically known as the "Cadillac of the Skies" by GIs in WWII. It was one of the fastest piston-powered fighters ever and could fly higher than many of its contemporaries, allowing pilots a greater degree of survivability in combat situations. They also built 1350-, 1400-, and 1500 hp V-12 marine engines for American PT boats (each boat used three) and some of Britain's patrol boats
Fairmile D motor torpedo boat
The Fairmile D motor torpedo boat was a type of British Motor Torpedo Boat designed by Bill Holt and conceived by Fairmile Marine for the Royal Navy....

.

1946–1956


By the end of WWII, Packard was in excellent financial condition but several management mistakes became ever more visible as time went on. Like other US auto companies, Packard resumed civilian car production in late 1945 as '46 models modestly updating their 1942 models. As only tooling for the Clipper was at hand and depending on the story you believe, the Senior-series cars were not rescheduled. There are those who believe that the Senior dies were left out in the elements to rust and were no longer usable. Others believe the long-rumored tale of Roosevelt giving Stalin the dies to the Senior series, from which the Russians produced their own version for state limousines.

Although the postwar Packards sold well, the ability to distinguish expensive models from lower-priced models disappeared as all Packards, whether sixes or eights, became virtually alike in styling. Further, amidst a booming seller's market, management had decided to direct the company more to volume middle-class models, thus concentrating on selling lower-priced cars instead of more expensive — and more profitable — models. Worse, they also tried to enter the taxi cab and fleet car market. The idea was to gain volume for the years ahead, but that target was missed: Packard simply was not big enough to offer a real challenge to the Big Three, and more to the point, they lacked the deep pockets a parent company could shelter them from as well as the model lineup to spread the pricing through.

Instead, Packard's image as a luxury brand was further diluted. So, Packard lost buyers of expensive cars and couldn't find enough prospects for the lesser models to compensate. Of course, the shortage of raw materials immediately after the war - which was felt by all manufacturers – hurt Packard more with its volume business than it would have when it had focused on the luxury specialty car market.

The Clipper, although a graceful classic automobile, became outdated as the new envelope bodies started appearing lead by Studebaker and Kaiser-Frazer. Had they been a European car maker, this would have meant nothing; they could have continued to offer the classic shape not so different from the later Rolls Royce with its vertical grill. But in America it was all about keeping up, style wise. So, in 1948, Packard presented its first postwar body — prior to its competition from the major firms (Cadillac
Cadillac
Cadillac is an American luxury vehicle marque owned by General Motors . Cadillac vehicles are sold in over 50 countries and territories, but mostly in North America. Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest...

, Lincoln
Lincoln (automobile)
Lincoln is an American luxury vehicle brand of the Ford Motor Company. Lincoln vehicles are sold mostly in North America.-History:The company was founded in August 1915 by Henry M. Leland, one of the founders of Cadillac . During World War I, he left Cadillac which was sold to General Motors...

, and Chrysler). In fact, these cars were heavily facelifted Clippers. The design chosen was of the "bathtub" style, predicted during the war as the destined future of automobiles, and most fully realized by the 49/50 Nash
Nash Motors
Also see: Kelvinator and American Motors CorporationNash Motors was an automobile manufacturer based in Kenosha, Wisconsin, in the United States from 1916 to 1938. From 1938 to 1954, Nash was the automotive division of the Nash-Kelvinator Corporation...

. Six-cylinder cars were dropped for the home market, and a convertible was added.

The new design cleverly hid its relationship to the Clipper. Even that name was dropped — for a while. But it looked bulky, and a bulky nickname it got: the "pregnant elephant". When a new body style was added, Packard made the mistake of introducing a station wagon instead of a 2-door hardtop as buyers requested. Test driver for Modern Mechanix, Tom McCahill
Tom McCahill
Thomas Jay McCahill III was an automotive journalist, born the grandson of a wealthy attorney in Larchmont, New York. McCahill graduated from Yale University with a degree in fine arts....

, referred to the newly designed Packard as "a goat".

Packard left the luxury car market silently through the back door, relinquishing the market to Cadillac. Although it shone again in the mighty Custom Clippers and Custom Eights, built in its old tradition with excellent craftsmanship and only the best materials, Cadillac now set the "Standard of the World", with bold styling and fins. Cadillac was among the earliest US makers to offer an automatic transmission
Automatic transmission
An automatic transmission is one type of motor vehicle transmission that can automatically change gear ratios as the vehicle moves, freeing the driver from having to shift gears manually...

 (the Hydramatic
Hydramatic
Hydramatic was an automatic transmission developed by both General Motors' Cadillac and Oldsmobile divisions. Introduced in 1939 for the 1940 model year vehicles, the Hydramatic was the first fully automatic mass-produced transmission developed for passenger automobile use.-History:During the...

 in 1941), but Packard rapidly caught up with the Ultramatic
Ultramatic
For the Voigtländer SLR camera, see Voigtländer Ultramatic CSUltramatic was the trademarked name of the Packard Motor Car Company's automatic transmission introduced in 1949 and produced until 1956 at Packard's Detroit, Michigan factory....

, offered on top models in 1949 and all models from 1950 onward. Packard outsold Cadillac until about 1950; the problem was that most sales were the mid range lines, the volume models. A buyer of a Super Eight paying premium dollars did not enjoy seeing a lesser automobile with nearly all the Super Eight's features, with just slight distinction in exterior styling.

When Packard's president George T. Christopher announced that the "bathtub" would get another facelift for 1951, influential parts of the management revolted. Christopher was forced to resign and loyal Packard treasurer Hugh Ferry became president.

Although Packard did well during the early post-war period, supply soon caught up with demand and, by the early 1950s, the independent American manufacturers were left moribund as the Big Three (Ford, GM and Chrysler) battled intensely for sales in the economy, medium-price, and luxury market. Those independents that remained alive in the early Fifties, merged. In 1953 Kaiser
Kaiser Motors
Kaiser Motors Corporation made automobiles at Willow Run, Michigan, United States, from 1945 to 1953. In 1953, Kaiser merged with Willys-Overland to form Willys Motors Incorporated, moving its production operations to the Willys plant at Toledo, Ohio...

 merged with Willys
Willys
Willys was the brand name used by Willys-Overland Motors, an American automobile company best known for its design and production of military Jeeps and civilian versions during the 20th century.-Early History:In 1908, John Willys bought the Overland Automotive Division of Standard Wheel Company...

 to become Kaiser-Willys. Nash and Hudson
Hudson Motor Car Company
The Hudson Motor Car Company made Hudson and other brand automobiles in Detroit, Michigan, from 1909 to 1954. In 1954, Hudson merged with Nash-Kelvinator Corporation to form American Motors. The Hudson name was continued through the 1957 model year, after which it was dropped.- Company strategy...

 became American Motors
American Motors
American Motors Corporation was an American automobile company formed by the 1954 merger of Nash-Kelvinator Corporation and Hudson Motor Car Company. At the time, it was the largest corporate merger in U.S. history.George W...

. Packard president James Nance, feeling that Packard could no longer survive alone, purchased Studebaker
Studebaker
Studebaker Corporation was a United States wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the...

. However, the long range goal was a planned merger between AMC and SPC. It failed to happen when AMC's President George Mason died in late 1954. George Romney, AMC's new President and SPC's President James Nance were bitter enemies. Sadly, in effect all four marques had met their eventual fate because of these two dominating personalities. Meanwhile, Nance appeared to have no awareness of Studebaker's serious financial woes, mostly dealing with their break−even production figures. Due diligence was not performed, and marriage was rushed. Studebaker's management was notorious for building the wrong car at the wrong time, while the cars people wanted were always in short supply, strangling the company financially as a result.

In 1951 Packard replaced the old "bathtub" models with a new and more modern body that resembled typical cars of the early 1950s. Sales were slower by 1953, despite Packard's push to recapture the luxury market with such limited edition luxury models as the Caribbean
Packard Caribbean
The Packard Caribbean was a "halo" vehicle produced by the Packard Motor Car Company of Detroit, Michigan during model years 1953 through 1956. Some of the Caribbean's styling was derived from the Pan American Packard show car of the previous year...

 convertible and the Patrician
Packard Patrician
The Packard Patrician was an automobile built by the Packard Motor Car Company of Detroit, Michigan, from model years 1951 through the 1954, and by the Studebaker-Packard Corporation of South Bend, Indiana, during model years 1955 and 1956...

 400 Sedan. In 1954, Packard stylist Richard Teague was called upon by Nance to redesign the 1955 model. To Teague's credit, the 1955 Packard was indeed a sensation when it appeared, gaining greater acceptance than anticipated. Not only was the body completely updated and modernized, but the suspension was totally new, with torsion bars front and rear, along with an electric load-leveler control that kept the car level regardless of load or road conditions. Crowning this stunning new design was Packard's first modern overhead-valve
Overhead valve
An overhead valve engine, also informally called pushrod engine or I-head engine, is a type of piston engine that places the camshaft within the cylinder block , and uses pushrods or rods to actuate rocker arms above the cylinder...

 V8
V8 engine
A V8 engine is a V engine with eight cylinders mounted on the crankcase in two banks of four cylinders, in most cases set at a right angle to each other but sometimes at a narrower angle, with all eight pistons driving a common crankshaft....

, displacing 352 cid, replacing the old, heavy, cast-iron side valve straight-eight that had been used for decades. In addition, Packard offered the entire host of power comfort and convenience features, such as power steering and brakes, electric window lifts, and air conditioning (even in the Caribbean convertible), a Packard exclusive at the time. Packard, ever the innovator, was the originator of AC in automobiles in the 1930s, as well as the first car to use a steering wheel. For 1956, the Clipper became a separate make, with Clipper Custom and Deluxe models available. Now the Packard-Clipper business model was a mirror to Lincoln-Mercury. "Senior" Packards were built in four body styles. Each body style had a unique model name. Patrician was used for the four-door top of the line sedans, Four Hundred was used for the hardtop coupes, and Caribbean was used for the convertible and hardtop vinyl-roof two-door hardtop models. In the spring of 1956 the Executive was introduced. Coming in a four-door sedan, and a two-door hardtop, the Executive was aimed at the buyer who wanted a luxury car but could not justify Packard's pricing. It was an intermediate model using the Packard name but built on the Clipper wheelbase and using the Clipper tail end fender treatment. This was to some confusing and went against what James Nance had been attempting for several years to accomplish, the divorce of the Clipper line from Packard. But as late as the introduction was there was reasoning for in 1957 this car was to be continued, but then become a baseline Packard on the new 1957 Senior shell.

Despite the new 1955/56 design, Cadillac still led the luxury market, followed by Lincoln, Packard and Imperial. Reliability problems with the automatic transmission and all those electrical gadgets further eroded the public's opinion of Packard. Sales were good for 1955, very good compared to 1954. 1955 was also an industry banner year. Packard's sales slid in '56 due to the fit and finish of the 55's, and mechanical issues relating to the new engineering features. These defects cost Packard millions in recalls and tarnished a newly won image just in its infancy. Along with Studebaker sales dragging Packard down, things looked more terminal than ever for SPC.

For 1956, Teague kept the basic 1955 design, and added more garish touches to the body such as then−fashionable three toning. Headlamps hooded in a more radical style in the front fenders and a slight shuffling of chrome distinguished the '56. "Electronic Push-button Ultramatic," which located transmission push buttons on a stalk off of the steering column, proved to be trouble-prone, adding to the car's negative reputation, possibly soon to become an orphan. Model series remained the same, but the V8 was now enlarged to 374 cid for Senior series, the largest in the industry. In the top-of-the-line Caribbean, that engine produced 310 hp. Clippers continued to use the 352 engine. There were plans for an all−new 1957 line of Senior Packards based on the showcar Predictor. Clippers and Studebakers would also share many inner and outer body panels. These models were in many ways far advanced from what would be produced by any automaker at the time, save Chrysler, which would soon feel public wrath for its own poor quality issues after rushing its all−new 1957 lines into production. James Nance had the dubious destiny to go over to Ford after Packard's dismissal and head the new MEL (Mercury-Edsel-Lincoln) division, and quickly buried another brand, the Edsel. As President of SPC Nance pulled nearly every rabbit out of his hat, but the money men said no to all new retooling, forcing sharing of body parts (Studebaker's) but not as they had been envisioned. SPC's fate was thus sealed, the large Packard with all its newfound hope and promise was effectively dead: an executive decision had killed "the car we could not afford to lose".

1957–1958


In 1957, no more Packards were built in Detroit and the Clipper disappeared as a separate brand name. Instead, a Studebaker President-based car bearing the Packard Clipper
1957 and 1958 Packards
The 1957 and 1958 Packard lineup of automobiles were actually Studebakers: mildly restyled, rebadged and given slightly more luxurious interiors. After 1956 production, the Packard engine and transmission factory was leased to the Curtiss-Wright Corporation while the assembly plant on Detroit's...

 nameplate appeared on the market, but sales were slow. Available in just two body styles, Town Sedan (4-door sedan) and Country Sedan (4-door station wagon), they were powered by Studebaker's 289 cid V8
V8 engine
A V8 engine is a V engine with eight cylinders mounted on the crankcase in two banks of four cylinders, in most cases set at a right angle to each other but sometimes at a narrower angle, with all eight pistons driving a common crankshaft....

 with McCulloch supercharger, delivering the same 275 hp as the 1956 Clipper Custom, although at higher revolutions.

While the 1957 Packard Clipper was less Packard, it was a very good Studebaker. The cars sold in limited numbers, which was attributed to Packard dealers dropping their franchises and consumers fearful of buying a car that could soon be an orphaned make. It was tried with design cues from the 1956 Clipper (visual in the grille and dash). Wheel-covers, tail-lamps and dials were stock 1956 parts, as was the Packard cormorant hood mascot and trunk chrome trim from 1955 senior Packards.

The 1958 models were launched with no series name, simply as "Packard". More styles were added, a 2-door hardtop and 4-door sedan, and as the premier model, a Packard Hawk
Packard Hawk
The 1958 Packard Hawk was the sportiest of the four Packard-badged Studebakers produced in the final year of Packard production,. Packard's plant in Detroit, Michigan had been leased to Curtiss-Wright , and Packard models in this dying-gasp year were all rebadged and retrimmed Studebaker products...

 that was a Studebaker Golden Hawk with a new front, a spare wheel moulded in the trunk lid reminiscent of the concurrent Imperial, and Packard styling cues.

These cars were the first in the industry to be "facelifted" with plastic parts. The housing for the new dual headlights and the complete fins were fibreglass parts grafted on Studebaker bodies. There was very little chrome on the low front clip. Designer Duncan McCrae managed to include the 1956 Clipper tail lights for one last time, this time in a fin, and under a canted fin. A bizarre combination and poorly executed. In fact Dodge did something similar, however the effect was less jarring. Added with the pods for the dual headlights and the new 58 Packard was a real hodgepodge of late 50's styling ques. The public reaction was predictable and though there were more models in the Packard lineup, sales were almost non-existent. Had Studebaker's been built in Detroit on a Packard chassis, the outcome might have been positive. Why it was decided to go into a plant more aged than the Detroit plant, with higher production requirements, added to dipping sales is a connundrum. If it could be done, the right man was at the helm, James Nance, but SPC was a trainwreck, thankfully the Lark was only a year away. All 1958 Packards were given 14 in (35.6 cm) wheels to lower the profile.

Predictably, some Packard devotees were disappointed by the marque's loss of exclusivity and what they perceived as a reduction in quality. They joined competitors and media critics in christening the new models as Packardbaker
Packardbaker
Packardbaker is a derisive slang term applied to 1957 and 1958 model year Packard automobiles. The word's origin came from detractors of Studebaker-Packard Corporation's attempt to continue the Packard brand with models that were derived from the Studebaker President body shell and running...

s
. They failed to sell in sufficient numbers to keep the marque afloat. However, with the market flooded by inexpensive cars, none of the minor automakers was able to sell vehicles at loss leader
Loss leader
A loss leader or leader is a product sold at a low price to stimulate other profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy. A loss leader is often a popular article...

 prices to keep up with Ford and GM. There was also a general decline in demand for large cars which heralded an industry switch to compact car
Compact car
A compact car , or small family car , is a classification of cars which are larger than a supermini but smaller than or equal to a mid-size car...

s like the Studebaker Lark
Studebaker Lark
The Studebaker Lark is a "compact car" which was produced by Studebaker from 1959 to 1966.From its introduction in early 1959 until 1962, the Lark was a product of the Studebaker-Packard Corporation. In mid-1962, the company dropped "Packard" from its name and reverted to its pre-1954 name, the...

. Several makes were discontinued around this timeframe. Not since the 30's had so many makes disappeared: Packard, Edsel, Hudson, Nash, DeSoto
DeSoto (automobile)
The DeSoto was a brand of automobile based in the United States, manufactured and marketed by the Chrysler Corporation from 1928 to 1961. The DeSoto logo featured a stylized image of Hernando de Soto...

, and Kaiser.

Concept Packards



During the 1950s, a number of "dream cars" were built by Packard in an attempt to keep the marque alive in the imaginations of the American car-buying public. Included in this category are the 1952 Pan American
Packard Pan-American
The Packard Pan-American is a concept car produced for the Packard Motor Car Company of Detroit, Michigan in 1952.Conceived as a moderate-performance two-seater by Hugh Ferry, president of Packard, it was built by Henney, which was responsible for fitting custom hearse and ambulance bodies on...

 that led to the production Caribbean
Packard Caribbean
The Packard Caribbean was a "halo" vehicle produced by the Packard Motor Car Company of Detroit, Michigan during model years 1953 through 1956. Some of the Caribbean's styling was derived from the Pan American Packard show car of the previous year...

 and the Panther
Packard Panther
The Packard Panther was a show car, built in 1954 to showcase some of the more radical ideas Packard was considering for its production models in the mid- and late-1950s....

 (also known as Daytona), based on a 1954 platform. Shortly after the introduction of the Caribbean, Packard showed a prototype hardtop called the Balboa. It featured a reverse slant rear window that could be lowered, a gadget introduced in a production car by Mercury
Mercury (automobile)
Mercury was an automobile marque of the Ford Motor Company launched in 1938 by Edsel Ford, son of Henry Ford, to market entry-level luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles, similar to General Motors' Buick brand, and Chrysler's namesake brand...

 in 1957 and still in production in 1966. The Request was based on the '55 Four Hundred hardtop, but featured a classic upright Packard fluted grille reminiscent of the prewar models. In addition, the '57 engineering mule "Black Bess" was built to test new features for a future car. This car had a surprising resemblance to the 1958 Edsel, though far more refined and attractive. It featured Packard's return to a vertical grill. This grill was very narrow with the familiar ox yoke shape that had graced nearly every Packard ever made, and with front fenders showing off the dual headlights resembling Chrysler products from that era. It is very interesting to surmise what effect the luxury '57 Packard's resemblance to the later Edsel might have had on that vehicle which would take another year to come to market; also, knowing the story in hindsight, what the effect the Edsel's tremendous failure might have had on Packard's fortunes. Would the public have linked these two very differently priced cars? The engineering mule Black Bess was destroyed by the company shortly after the Packard plant was shuttered. Of the ten Requests built only four were sold off the showroom floor. One of these was found in Yakima, Washington
Yakima, Washington
Yakima is an American city southeast of Mount Rainier National Park and the county seat of Yakima County, Washington, United States, and the eighth largest city by population in the state itself. As of the 2010 census, the city had a total population of 91,196 and a metropolitan population of...

 and restored by a group from Pasco, Washington. It was recently sold to a buyer in California. Best known of these show cars is the Predictor. This hardtop coupe's design followed the lines of the planned 1957 cars. It had many unusual features, among them a roof section that opened either by opening a door or activating a switch, well ahead of later T-Tops. The car had seats that rotated out allowing the passenger easy access, a feature later used on some Chrysler products. The Predictor also had the opera windows, or portholes, found on concurrent Thunderbirds. Other novel ideas were overhead switches—these were in the production Avanti—and a dash design that followed the hood profile, centering dials in the center console area. This feature has only recently been used on production cars. The Predictor survives and is on display at the Studebaker National Museum
Studebaker National Museum
The Studebaker National Museum is a museum in South Bend, Indiana, USA that displays a variety of automobiles, wagons, carriages, and military vehicles related to the Studebaker Corporation and other aspects of American history.-Layout:...

  section of the Center for History in South Bend, Indiana
South Bend, Indiana
The city of South Bend is the county seat of St. Joseph County, Indiana, United States, on the St. Joseph River near its southernmost bend, from which it derives its name. As of the 2010 Census, the city had a total of 101,168 residents; its Metropolitan Statistical Area had a population of 316,663...

.

The end


Studebaker-Packard pulled the Packard nameplate from the marketplace in 1959. It kept its name until 1962 when "Packard" was dropped off the corporation's name at a time when it was introducing the all new Avanti
Studebaker Avanti
See also Avanti cars The Studebaker Avanti was a sports coupé built by the Studebaker Corporation at the direction of its president Sherwood Egbert between June 1962 and December 1963...

, and a less anachronistic image was being sought, thus finishing the story of the great American Packard marque. Ironically, it was considered that the Packard name might be used for the new fiberglass sports car, as well as Pierce-Arrow, the make Studebaker controlled in the late 1920s and early 1930s.

In the late 1950s, Studebaker-Packard was approached by enthusiasts to rebadge
Badge engineering
Badge engineering is an ironic term that describes the rebadging of one product as another...

 the French car maker Facel-Vega
Facel Vega
Facel was a French manufacturer of automobiles from 1954 to 1964.The company was named after the original metal stamping company FACEL, and the company's first model, the Vega, named after the star, was introduced at the 1954 Paris Auto Show...

's Excellence
Facel Vega Excellence
The Excellence was a luxury saloon unveiled by Facel-Vega of Paris, France at the Paris Auto Show in October 1956 to rave reviews by the motoring press....

 suicide door, 4-door hardtop as a 'Packard' for sale in North America, using stock Packard V8s, and identifying trim including red hexagon wheel covers, cormorant hood ornament, and classic vertical ox yoke grill. The proposition was rejected when Daimler-Benz
Daimler-Benz
Daimler-Benz AG was a German manufacturer of automobiles, motor vehicles, and internal combustion engines; founded in 1926. An Agreement of Mutual Interest - which was valid until year 2000 - was signed on 1 May 1924 between Karl Benz's Benz & Cie., and Daimler Motoren Gesellschaft, which had...

 threatened to pull out of its 1957 marketing and distribution agreement, which would have cost Studebaker-Packard more in revenue than they could have made from the badge-engineered Packard. Daimler-Benz had little of its own dealer network at the time and used this agreement to enter and become more established in the American market thru SPC's dealer network, and felt this car was a threat to their models. By acquiescing, SPC did themselves no favors and may have accelerated their exit from automobiles, and Mercedes-Benz protecting their own turf, helped ensure their future.

Packard automobile engines


Packard's engineering staff designed and built excellent, reliable engines. Packard offered a 12-cylinder engine—the "Twin Six"—as well as a low-compression straight eight, but never a 16-cylinder engine. After WWII, Packard continued with their successful straight-eight-cylinder flathead
Flathead engine
A flathead engine is an internal combustion engine with valves placed in the engine block beside the piston, instead of in the cylinder head, as in an overhead valve engine...

 engines. While as fast as the new GM and Chrysler OHV V8s, they were perceived as obsolete by buyers. By waiting until 1955, Packard was the last U.S. automaker to introduce a high-compression V8 engine
V8 engine
A V8 engine is a V engine with eight cylinders mounted on the crankcase in two banks of four cylinders, in most cases set at a right angle to each other but sometimes at a narrower angle, with all eight pistons driving a common crankshaft....

. The design was physically large and entirely conventional, copying many of the first generation Cadillac, Oldsmobile, and Studebaker Kettering features. It was produced in 320 cu in (5.2 l) and 352 cu in (5.8 l) displacements. The Caribbean version had two 4-barrel carburetor
Carburetor
A carburetor , carburettor, or carburetter is a device that blends air and fuel for an internal combustion engine. It is sometimes shortened to carb in North America and the United Kingdom....

s and produced 275 hp. For 1956, a 374" version was used in the senior cars and the Caribbean 2x4-barrel produced 305 hp.

In-house designed and built, their "Ultramatic
Ultramatic
For the Voigtländer SLR camera, see Voigtländer Ultramatic CSUltramatic was the trademarked name of the Packard Motor Car Company's automatic transmission introduced in 1949 and produced until 1956 at Packard's Detroit, Michigan factory....

" automatic transmission
Automatic transmission
An automatic transmission is one type of motor vehicle transmission that can automatically change gear ratios as the vehicle moves, freeing the driver from having to shift gears manually...

 featured a lockup
torque converter
Torque converter
In modern usage, a torque converter is generally a type of hydrodynamic fluid coupling that is used to transfer rotating power from a prime mover, such as an internal combustion engine or electric motor, to a rotating driven load...

 with two speeds. The early Ultramatics normally operated only in "high" with "low" having to be selected manually. Beginning with late 1954, the transmission could be set to operate only in "high" or to start in "low" and automatically shift into "high". Packard's last major development was the Bill Allison-invented "Torsion-Level" suspension
Suspension (vehicle)
Suspension is the term given to the system of springs, shock absorbers and linkages that connects a vehicle to its wheels. Suspension systems serve a dual purpose — contributing to the car's roadholding/handling and braking for good active safety and driving pleasure, and keeping vehicle occupants...

, an electronically controlled four-wheel torsion-bar suspension that balanced the car's height front to rear and side to side, having electric motors to compensate each spring independently. Contemporary American competitors had serious difficulties with this suspension concept, trying to accomplish the same with air-bag springs before dropping the idea.

Packard also made large aeronautical and marine engines. Chief engineer Jesse Vincent developed a V-12 airplane engine called the "Liberty engine" that was used widely in entente air corps during World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

. Packard powered boats and airplanes set several records during the 1920s. For Packard's production of military and navy engines, see the Merlin engine
Packard V-1650
The Packard V-1650 was a liquid cooled 27 litre 60° V12 piston aircraft engine variant of the Rolls-Royce Merlin produced under licence by the Packard Motor Car Company...

 and PT Boat
PT boat
PT Boats were a variety of motor torpedo boat , a small, fast vessel used by the United States Navy in World War II to attack larger surface ships. The PT boat squadrons were nicknamed "the mosquito fleet". The Japanese called them "Devil Boats".The original pre–World War I torpedo boats were...

s which contributed to the Allied victory in World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

. Packard also developed a jet propulsion engine for the USAF, one of the reasons for the Curtiss-Wright take-over in 1956, as they wanted to sell their own jet.

Resurrection of Packard name


Packard® Motor Car Company, a registered Arizona Corporation, is the registered owner of the Packard Name Trademark for automobiles and parts. The Company uses the trademark by licensing various companies to use the Packard name, and the Company also manufactures and markets Packard branded automobile parts.

The Company answers e-mails and phone calls on a daily basis from people wanting information about Packard, past and present. The Company assists people and companies world wide, requesting specific Packard parts and puts them in touch with suppliers.

In 1995, Roy and Barbara Gullickson purchased the rights to the Packard name and, subsequently, had the company design and build a new V12-powered luxury sedan, hoping to attract support for short-run manufacturing. The enterprise has been promoted on a website which details the prototype, featuring an overhead-valve, fuel-injected 525 cu in (8,600cc) all-aluminum V12 engine. The car was shown at Pebble Beach Concours d'Elegance in 2003. The 1998 prototype and Company, such that it was, were put up for sale in 2008. As with the Avanti Motor Corporation around the same time, there were interested parties, but no eventual takers. Both remain in limbo, the last great remains of a distilled empire, Studebaker-Packard Corporation, once the 75th largest corporation in the United States.

Packard automobile models



  • Packard Single-Cylinder models:
    • Packard Model A
      Packard Single-Cylinder
      The Packard Single-Cylinder cars are a group of cars made by the Packard automobile company from 1899-1903.- Models. :Model A: The Model A was the first automobile produced by the Packard Motor Company. Only five where made...

       (1899-1900)
    • Packard Model B
      Packard Single-Cylinder
      The Packard Single-Cylinder cars are a group of cars made by the Packard automobile company from 1899-1903.- Models. :Model A: The Model A was the first automobile produced by the Packard Motor Company. Only five where made...

       (1900)
    • Packard Model C
      Packard Single-Cylinder
      The Packard Single-Cylinder cars are a group of cars made by the Packard automobile company from 1899-1903.- Models. :Model A: The Model A was the first automobile produced by the Packard Motor Company. Only five where made...

       (1901)
    • Packard Model E
      Packard Single-Cylinder
      The Packard Single-Cylinder cars are a group of cars made by the Packard automobile company from 1899-1903.- Models. :Model A: The Model A was the first automobile produced by the Packard Motor Company. Only five where made...

       (1901)
    • Packard Model F
      Packard Single-Cylinder
      The Packard Single-Cylinder cars are a group of cars made by the Packard automobile company from 1899-1903.- Models. :Model A: The Model A was the first automobile produced by the Packard Motor Company. Only five where made...

       (1901-1903)
    • Packard Model M
      Packard Single-Cylinder
      The Packard Single-Cylinder cars are a group of cars made by the Packard automobile company from 1899-1903.- Models. :Model A: The Model A was the first automobile produced by the Packard Motor Company. Only five where made...

       (1904)

  • Packard Twin-Cylinder model:
    • Packard Model G
      Packard Model G
      Packard Modell G is a two cylinder car built in 1902 by the former American automobile manufacturer Ohio Automobile Company that changed name to Packard Motor Car Company in October, 1902....

       (1902)

  • Packard Four-Cylinder models:
    • Packard Model K (1903)
    • Packard Gray Wolf (1903)
    • Packard Model L (1904)
    • Packard Model N (1905)
    • Packard Model 24 (Series S) (1906)
    • Packard Model 18 (Series NA-NC) (1905-1907)
    • Packard Model 30 (Series U)
      Packard Model 30 (Series U)
      The Packard Model 30 was a four-cylinder car from 1907-1912. It was Packard's last four-cylinder.- Model History :The Packard Model 30 was a four-cylinder car with both closed and open bodies. It had bodies from the base coupe at $1 000 to a Fore-door Landaulet costing $5,750. Standard equipment...

       (1907-1912)

  • Packard Six-Cylinder models:
    • Packard Dominant Six (1912-1915)
    • Packard Single Six (1921-1924)
    • Packard Six (1925-1929)
    • Packard 110
    • Packard 115 (1937)
    • Packard Six (1937-1949)

  • Packard Eight
    • Packard Single Eight & Eight (1924-)
    • Packard Custom Eight
    • Packard Light Eight
      Packard Light Eight
      The Packard Light Eight was an automobile model produced by the Packard Motor Car Company of Detroit, Michigan only during model year 1932. The Light Eight was planned as a new entry model. It competed in the upper middle-class with makes like LaSalle, the smaller Buicks and Chryslers, and the...

    • Packard 120 (1935-1942)
    • Packard 160
      Packard 180
      The Packard 180 was introduced for the 1940 model year by the Packard Motor Car Company to replace the discontinued V-12 as their top-of-the-line luxury model. Correct name of the model was Custom Super Eight One-Eighty...

    • Packard 180
      Packard 180
      The Packard 180 was introduced for the 1940 model year by the Packard Motor Car Company to replace the discontinued V-12 as their top-of-the-line luxury model. Correct name of the model was Custom Super Eight One-Eighty...

    • Packard Super Eight
      Packard Super Eight
      Packard Super Eight was the name given to the larger of the two eight cylinder luxury automobiles produced by the Packard Motor Car Company of Detroit, Michigan. It shared frames and some body types with the top model Packard Twelve...


  • Packard V-12:
    • Packard Twin Six (1916-1923)
    • Packard 905 (1916-1923)
    • Packard Twin Six (1932)
    • Packard Twelve (1932-1939)

  • Post War Packards (including Clipper)
    • Packard 400, see Packard Four Hundred
    • Packard Caribbean
      Packard Caribbean
      The Packard Caribbean was a "halo" vehicle produced by the Packard Motor Car Company of Detroit, Michigan during model years 1953 through 1956. Some of the Caribbean's styling was derived from the Pan American Packard show car of the previous year...

    • Packard Cavalier
      Packard Cavalier
      The Packard Cavalier is an automobile produced by the Packard Motor Car Company of Detroit, Michigan during 1953 and 1954. Produced only as a sedan, the Cavalier took the place of the Packard 300 model which was fielded in 1951 and 1952 as Packard’s mid-range priced vehicle.The 1953 Cavalier was...

    • Packard Clipper
      Packard Clipper
      The Packard Clipper was initially a single model of the Packard Motor Car Company introduced in April, 1941, midyear, much as was the 1964 1/2 Ford Mustang and other new departures. It was manufactured between 1942 and 1947, from the six and junior eight, to the Super-8, where it cost more than...

    • Packard 200
      Packard 200
      The Packard 200 was an automobile model produced by the Packard Motor Car Company of Detroit, Michigan during model years 1951 and 1952. Models in the 200 designation represented the least expensive Packard model range, on the firm's shortest wheelbase, and least powerful 8-cylinder in-line...

    • Packard 250, see Packard 200
    • Packard 300
      Packard 300
      The Packard 300 was an automobile built and sold by the Packard Motor Car Company of Detroit, Michigan for model years 1951 and 1952. The 300 represented the upper mid-range Packard model, providing better appointments than the Packard 200 or the Packard 250 models...

    • Packard Executive
      Packard Executive
      The Packard Executive was an automobile produced by the Packard-Clipper Division of the Studebaker-Packard Corporation in 1956.The Packard Executive was introduced on March 5, 1956 to fill a perceived price gap between the prestige Packard line and the new Clipper brand, which was in its first year...

    • Packard Four Hundred
      Packard Four Hundred
      Also see: Packard PatricianThe Packard Four Hundred was an automobile built by the Studebaker-Packard Corporation of South Bend, Indiana during model years 1955 and 1956...

    • Packard Hawk
      Packard Hawk
      The 1958 Packard Hawk was the sportiest of the four Packard-badged Studebakers produced in the final year of Packard production,. Packard's plant in Detroit, Michigan had been leased to Curtiss-Wright , and Packard models in this dying-gasp year were all rebadged and retrimmed Studebaker products...

       (1958)
    • Packard Mayfair
      Packard Mayfair
      The name Mayfair was applied to the early hardtop coupes built by the Packard Motor Corporation on the 1951-54 Senior body in order to keep in competition with Cadillac, Buick, and Imperial from Chrysler, whose hardtop sales were booming....

    • Packard Pacific
    • Packard Patrician
      Packard Patrician
      The Packard Patrician was an automobile built by the Packard Motor Car Company of Detroit, Michigan, from model years 1951 through the 1954, and by the Studebaker-Packard Corporation of South Bend, Indiana, during model years 1955 and 1956...

       (including Patrician 400)
    • Packard Single Six & Six (1921-1929),
    • Packard Station Sedan
      Packard Station Sedan
      The Packard Station Sedan was a pseudo station wagon model produced by the Packard Motor Car Company of Detroit, Michigan between 1948 and 1950...

       (1949-1950)
    • 1957 and 1958 Packards
      1957 and 1958 Packards
      The 1957 and 1958 Packard lineup of automobiles were actually Studebakers: mildly restyled, rebadged and given slightly more luxurious interiors. After 1956 production, the Packard engine and transmission factory was leased to the Curtiss-Wright Corporation while the assembly plant on Detroit's...


Packard show cars

  • Packard Phantom (1944; also called Brown Bomber and Macauley's Folly)
  • Packard Pan-American
    Packard Pan-American
    The Packard Pan-American is a concept car produced for the Packard Motor Car Company of Detroit, Michigan in 1952.Conceived as a moderate-performance two-seater by Hugh Ferry, president of Packard, it was built by Henney, which was responsible for fitting custom hearse and ambulance bodies on...

     (1951; also called Macauley Speedster after Packard design executive Edward Macauley)
  • Packard Pan-American
    Packard Pan-American
    The Packard Pan-American is a concept car produced for the Packard Motor Car Company of Detroit, Michigan in 1952.Conceived as a moderate-performance two-seater by Hugh Ferry, president of Packard, it was built by Henney, which was responsible for fitting custom hearse and ambulance bodies on...

     (1952) and Panther-Daytona
  • Packard Balboa (1953)
  • Packard Panther
    Packard Panther
    The Packard Panther was a show car, built in 1954 to showcase some of the more radical ideas Packard was considering for its production models in the mid- and late-1950s....

     (1954–1955)
  • Packard Request (1955)
  • Packard Predictor (1956)
  • Packard Black Bess (1957; not an official name, it was a driveable design proposal)

Body styles/misc. by tradename

  • Packard Clipper Constellation
  • Packard Super Panama
  • Ultramatic
    Ultramatic
    For the Voigtländer SLR camera, see Voigtländer Ultramatic CSUltramatic was the trademarked name of the Packard Motor Car Company's automatic transmission introduced in 1949 and produced until 1956 at Packard's Detroit, Michigan factory....

    , Packard's self-developed automatic transmission (1949–1953; Gear-Start Ultramatic 1954, Twin Ultramatic 1955-1956)
  • Thunderbolt, a line of Packard Straight Eights after WW2
  • Torsion Level Ride, Packard's torsion bar suspension with integrated levelizer (1955–1956)
  • Easamatic, Packard's name for the Bendix
    Bendix Corporation
    The Bendix Corporation was an American manufacturing and engineering company which during various times in its 60 year existence made brake systems, aeronautical hydraulics, avionics, aircraft and automobile fuel control systems, radios, televisions and computers, and which licensed its name for...

     TreadleVac power brakes available after 1952.
  • Twin Traction, Packard's optional limited-slip rear axle; the first on a production car worldwide (1956–1958)
  • Touch Button, Packard's electric panel to control 1956 win Ultramatic

Advertisements


The Packard advertising song on television had the words:
Ride ride ride ride ride along
in your Packard, in your Packard.
In a Packard you've got the world on a string.
In a Packard car you feel like a king.
Ride ride ride ride ride along
in your Packard, what fun!
And ask the man, just ask the man
the lucky man who owns one!

See also

  • Studebaker
    Studebaker
    Studebaker Corporation was a United States wagon and automobile manufacturer based in South Bend, Indiana. Founded in 1852 and incorporated in 1868 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the...

  • List of defunct United States automobile manufacturers
  • America's Packard Museum
  • Toronto Transportation Commission
    Toronto Transportation Commission
    Before 1954, the Toronto Transit Commission was called the Toronto Transportation Commission.-History:Toronto's first public transportation company was the Williams Omnibus Bus Line and owned by undertaker Burt Williams. The franchise carried passengers in horse-drawn stagecoaches along Yonge...

  • Packard 1A-1500
  • Packard 1A-2500
  • The Martha Wright Show
    The Martha Wright Show
    The Martha Wright Show is a 15-minute musical variety program starring singer and actress Martha Wright which aired at 9:15 pm EST on ABC television from April 18 to December 5, 1954...

    , also known as The Packard Showroom (1954)

External links