Pacific Bell Directory
Encyclopedia
Pacific Telesis
Pacific Telesis Group was one of the seven Regional Bell Operating Companies, sometimes also referred to as "RBOCs" or "Baby Bells", created in 1983 in preparation of the breakup of AT&T as a holding company for Pacific Bell and Nevada Bell, Pacific Telesis International and several other...
Group. PBD Holdings held Pacific Bell Directory under its umbrella, who published directories in both Nevada & California.
Pacific Bell Directory was founded in 1984 to take over directory operations formerly provided by Pacific Bell
Pacific Bell
The Pacific Telephone and Telegraph Company was the name of the Bell System's telephone operations in California. It gained in size by acquiring smaller telephone companies along the Pacific coast, such as Sunset Telephone & Telegraph in 1917...
and Nevada Bell
Nevada Bell
Nevada Bell Telephone Company, originally Bell Telephone Company of Nevada, was the Bell System's telephone provider in Nevada. It only provides telephone services to 30% of the state, not including Las Vegas, where service is provided by CenturyLink...
themselves. PBD published its telephone directories
Telephone directory
A telephone directory is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory...
under the SMART Yellow Pages name. Upon brand integration of its Bell Operating Companies by SBC Communciations, it retained the SMART Yellow Pages name for a time following this period. After 2004, however, it ceased using the SMART name.
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages
AT&T Yellow Pages
AT&T Advertising Solutions is the collective d/b/a name of the advertising operations of AT&T Inc. Its best know products consist of directory advertising and yellow pages on line . They also sell a variety of other advertising products which include direct mail, and advertising on mobile devices...
for Pacific Bell
Pacific Bell
The Pacific Telephone and Telegraph Company was the name of the Bell System's telephone operations in California. It gained in size by acquiring smaller telephone companies along the Pacific coast, such as Sunset Telephone & Telegraph in 1917...
and Nevada Bell
Nevada Bell
Nevada Bell Telephone Company, originally Bell Telephone Company of Nevada, was the Bell System's telephone provider in Nevada. It only provides telephone services to 30% of the state, not including Las Vegas, where service is provided by CenturyLink...
customers.