POPAI
Encyclopedia
POPAI The Global Association for Marketing at-Retail is an international trade association for the marketing at-retail industry, founded in 1936. (POPAI - Point of Purchase Advertising International).
Education
, globalization
, technology, advocacy and elevating Marketing at Retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAI’s direction. Throughout the years POPAI focused on strengthening global partnerships, enriching research & educational programs, and utilizing technology.
As the Marketing at-Retail’s non-profit trade association, association is responsible for establishing and maintaining industry standards. POPAI has taken the lead in not only standardizing the terminology, but is also working to establish new industry standards for measurement, technology and education. In doing so POPAI is raising the standards of quality throughout the industry and improving the consumer’s experience in the marketplace.
In partnership with the Association of National Advertisers
(ANA) is leading an industry-wide, global initiative to establish measurement standards for Marketing at-Retail. Educational and Professional Certification programs provide the right blend of academic and practical hands-on education that raise the standard of professionalism and quality of work throughout our industry. The POPAI Outstanding Merchandising Achievement (OMA) awards provide a venue for exposure and recognition for company’s marketing at-retail programs.
POPAI offers access to global information, learnings, resources and networking. POPAI members learn how Marketing at-Retail works in other regions of the world and have access to local resources for effective execution.
Education
Education
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
, globalization
Globalization
Globalization refers to the increasingly global relationships of culture, people and economic activity. Most often, it refers to economics: the global distribution of the production of goods and services, through reduction of barriers to international trade such as tariffs, export fees, and import...
, technology, advocacy and elevating Marketing at Retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAI’s direction. Throughout the years POPAI focused on strengthening global partnerships, enriching research & educational programs, and utilizing technology.
As the Marketing at-Retail’s non-profit trade association, association is responsible for establishing and maintaining industry standards. POPAI has taken the lead in not only standardizing the terminology, but is also working to establish new industry standards for measurement, technology and education. In doing so POPAI is raising the standards of quality throughout the industry and improving the consumer’s experience in the marketplace.
In partnership with the Association of National Advertisers
Association of National Advertisers
The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes over 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in marketing communications and advertising....
(ANA) is leading an industry-wide, global initiative to establish measurement standards for Marketing at-Retail. Educational and Professional Certification programs provide the right blend of academic and practical hands-on education that raise the standard of professionalism and quality of work throughout our industry. The POPAI Outstanding Merchandising Achievement (OMA) awards provide a venue for exposure and recognition for company’s marketing at-retail programs.
POPAI offers access to global information, learnings, resources and networking. POPAI members learn how Marketing at-Retail works in other regions of the world and have access to local resources for effective execution.