Old Gold on Broadway was a 1927-28 radio series which broadcast live from inside New York theaters, sponsored by Old Gold Cigarettes

Lorillard Tobacco Company

Lorillard Tobacco Company is an American tobacco company marketing cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. Lorillard is a member of the National Black Chamber of Commerce.- History :...

. It began in October 1927.

In one of the earliest programs, an excerpt from the Ziegfeld Follies

Ziegfeld Follies

The Ziegfeld Follies were a series of elaborate theatrical productions on Broadway in New York City from 1907 through 1931. They became a radio program in 1932 and 1936 as The Ziegfeld Follies of the Air....

with Eddie Cantor

Eddie Cantor

Eddie Cantor was an American "illustrated song" performer, comedian, dancer, singer, actor and songwriter...

 was heard directly from the stage of the New Amsterdam Theatre

New Amsterdam Theatre

The New Amsterdam Theatre is a Broadway theater located at 214 West 42nd Street between Seventh and Eighth Avenues in the Theatre District of Manhattan, New York City, off of Times Square...

. The program featured a "welcome home" to New York City's Mayor, James J. Walker. It aired on WEAF and four other stations.

The following month, the entire second act of My Princess was broadcast from the stage of the Schubert Theater, and the second act of the Schubert production of The Love Call was broadcast in November 1927.