The second network launched by Ripe Digital Entertainment

Ripe Digital Entertainment

Ripe Digital Entertainment was an on-demand digital entertainment company with television networks. RDE was founded by CEO Ryan Magnussen. Launched in 2005, RDE was credited with developing the first multi-platform television on demand network, offering instant access to men’s lifestyle...

, Octane TV in August 2006, provided motor sports entertainment. Like Ripe Digital Entertainment’s other networks, Octane TV utilized short-form programming (5 to 15 minutes) with embedded advertising. Octane TV's programming ended in June 2009.

Programming

Octane TV was available to viewers at their broadband internet site. It was also available on cable VOD

Video on demand

Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

 through Comcast

Comcast

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

, Time Warner

Time Warner

Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...

 and various other MSO. Octane TV could be found over wireless devices like iPods and video-capable cell phones too. Octane TV focused on motor sports with a vein of sexual suggestion seen most readily in programs like Hot Import Nights, Sexy Road Test, and Girls of MotoX. Other programs focused more exclusively on the performance and style aspects of motor sports. Shows like Da Shop focused on customization, for example, and the program Drift Scene examines the young and exiting world of drifting.

Connective Advertising

Connective advertising consisted of advertisements “baked into” the programs delivering multiple impressions on consumers without breaking the viewing experience in the way traditional commercial breaks do. Advertisers were then charged on a per-view basis.

External links

• OctaneTV, official site
• Media Week article