OVGuide
Encyclopedia
OVGuide is a website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

 aggregator which allows users to find online video content. The name of the site stands for Online Video Guide. Created in 2006, it is considered to be the world's first popular guide to video content and sites that for the first time allowed users to go beyond exploring video on a limited set of known providers. A relatively small number of video sites were known when OVGuide first launched. It opened up an entirely new world of video content for many people that had only been exposed to a couple of sites, such as youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

.

Sites are submitted by users and selected based on editorial review. Once a site is approved for inclusion, it is categorized according to its niche
Niche market
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact...

 content. Editor's do not review specific video titles, but look at the overall quality of a site, such as checking for enough unique video content, potential spyware, excessive ads, or other factors which would make a video site unacceptable for inclusion. Categories include movies, TV, general video, entertainment, online video games, education, sports, and others. A search engine developed by OVGuide called Relevis allows one to search for specific video content within a category, or across all categories.

OVGuide offers five main features. (1) Video site discovery, (2) video search, (3) content discovery, (4) community, and (5) personalization. The grid of sites allows users to browse both video sites and content. A search engine provides video content results found on sites listed on the guide. Search can be done at the category level, or it can include every site on the guide. There are over 6,000 video sites currently listed and millions of video urls in their search database. Content discovery features include user generated top 10 lists, editor's pick videos, content browsing tools, movie/tv browse tools, and listings of real-time keyword searches (called OVBuzz).

OVGuide is currently ranked as one of the top 1,000 sites in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 according to Alexa
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

 and a top 350 site on Quantcast
Quantcast
Quantcast is a California based company that provides publishers and marketers with the ability to understand, deliver and reach their best audiences at a massive scale...

. From May 2007 to May 2008, OVGuide was the 3rd fastest growing website in the USA among websites being tracked by comScore
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....

. comScore also lists them as being one of the top 25 entertainment / multimedia websites in the U.S. The October 2008 issue of PC World
PC World (magazine)
PC World is a global computer magazine published monthly by IDG. It offers advice on various aspects of PCs and related items, the Internet, and other personal-technology products and services...

 Magazine ranked them as one of the 100 most useful sites on the web. Time Magazine named OVGuide as a top 10 best new website for 2006. On November 15, 2008, OVGuide's traffic exceeded one million daily visitors.

In January 2009, OVGuide posted its first profitable month as a corporation. Ad revenue came from banners, contextual search ads, and paid placement of featured video sites. The following month, the company received $5M in funding from Baroda Ventures.

OVGuide participated as one of the exclusive live streamers of Leeza Gibbons
Leeza Gibbons
Leeza Kim Gibbons is an American talk show host. Gibbons is the host of her own radio show, Hollywood Confidential, part of the United Stations radio syndication company.-Early life:...

' 'A Night to Make a Difference' at Mr. Chow, an Oscar dinner and charity celebration, which took place on Sunday, February 22, 2009. The event marked the first time an Academy Awards
Academy Awards
An Academy Award, also known as an Oscar, is an accolade bestowed by the American Academy of Motion Picture Arts and Sciences to recognize excellence of professionals in the film industry, including directors, actors, and writers...

 Oscar Party was streamed online to a live world-wide audience.

In 2009 and 2010, OVGuide was selected by OnHollywood as one of their top 100 sites and a top 10 digital entertainment consumer service site. Hitwise
Hitwise
Experian Hitwise is a global online competitive intelligence service which collects data directly from ISP networks to aid website managers in analysing trends in visitor behavior and to measure website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a...

 reported OVGuide.com as one of the top 15 multimedia properties in the world and a top site for ad agencies to reach the often elusive 18- to 24-year-old Millenials with $150K family incomes. Kiplinger
Kiplinger
Kiplinger is a Washington, D.C.-based publisher of business forecasts and personal finance advice, available in print, online, audio, video and software products ....

magazine named OVGuide as one of the top 30 free things available to consumers in their third annual Fabulous Freebies list.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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