now.com.hk internet content services was launched by Pacific Century Cyberworks in June 2000 for trial purposes. The website is Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

's premier broadband

Broadband

The term broadband refers to a telecommunications signal or device of greater bandwidth, in some sense, than another standard or usual signal or device . Different criteria for "broad" have been applied in different contexts and at different times...

 service, offering a spectrum of locally relevant content, including news, movies, music, online games, and more. Members can enjoy a large variety of media when accessing the service.

In general, PCCW aims at providing experience of broadband home entertainment, with now.com.hk for personal computer users and now Broadband TV for television viewers, in which the latter tailor-makes content for young people.

MOOV (a.k.a. MOOV.now.com.hk) is a music subscription service in Hong Kong, provided by PCCW

PCCW

PCCW Limited is the holding company of HKT Group Holdings Limited, Hong Kong's premier telecommunications provider in the Information and Communications Technologies industry. PCCW also holds a majority interest in Pacific Century Premium Developments Limited...

 (電訊盈科) through its subsidiary, PCCW Media Limited. It is the music arm of now.com.hk and is provided through the Broadband network (Netvigator

Netvigator

Netvigator is the first and largest residential Internet service provider in Hong Kong, operated as a brand of PCCW. The company did offer iTV, an interactive movie television network that allowed users to watch movies on their TV screen by demand. The service ended in 2002...

) of PCCW.