Northwestern University Master of Product Design and Development
Encyclopedia
Northwestern Master of Product Design and Development (MPD²) is an educational program within the McCormick School of Engineering at Northwestern University
. The MPD² program's goal is attuned to the abilities, desires and needs of humanity. Coupling their human-centered design with the practical realities of technology and organizations, the MPD² program seeks an education that leads to innovation and profitable products. The MPD² program is directed by Walter B. Herbst, Richard M Lueptow and Greg Holderfield.
's Master of Product Design and Development (MPD²) product grew out of the demand for a master's program
that was 1 part business, and equal parts product development and design
.
Founder of Herbst LaZar Bell, Inc.
, Walter B Herbst had over 40 years of PD&D experience before starting the MPD² program in 2002. Herbst holds over 85 patents in hardware, housewares and medical products
. Walter Herbst is mentioned in "Who's Who of American Inventors" by BusinessWeek
.
Greg Holderfield's background is in design. He is the recipient of four “Industrial Design Excellence Awards” (IDEA
) presented jointly by BusinessWeek
and the Industrial Design Society of America (IDSA)
, including the "Gold" for Industrial Equipment Design. Greg also holds 21 design and utility patents. His work has been exhibited in galleries across the nation and has been published in the Wall Street Journal, BusinessWeek
, Forbes
and Wired
.
Northwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....
. The MPD² program's goal is attuned to the abilities, desires and needs of humanity. Coupling their human-centered design with the practical realities of technology and organizations, the MPD² program seeks an education that leads to innovation and profitable products. The MPD² program is directed by Walter B. Herbst, Richard M Lueptow and Greg Holderfield.
History
Northwestern UniversityNorthwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....
's Master of Product Design and Development (MPD²) product grew out of the demand for a master's program
Master's degree
A master's is an academic degree granted to individuals who have undergone study demonstrating a mastery or high-order overview of a specific field of study or area of professional practice...
that was 1 part business, and equal parts product development and design
Product design
-Introduction:Product design is the process of creating a new product to be sold by a business or enterprise to its customers. It is concerned with the efficient and effective generation and development of ideas through a process that leads to new products.Product designers conceptualize and...
.
Curriculum
The MPD² Program is a 2 year program offered at Northwestern University. During the first year, student learn the basic framework for PD&D leaders, management essentials and how to manage the PD&D process. The second year students refine the process of PD&D, learn product development essentials and market integration. Classes are led by prominent practitioners and distinguished scholars. Their expertise in user research, strategy and new product development provide students with a well-rounded educational experience.Walter Herbst
Founder of Herbst LaZar Bell, Inc.
Herbst LaZar Bell, Inc.
HLB is an international product design consulting firm with offices in Chicago and Boston. HLB was founded in 1963 in Chicago, IL, by industrial designers Walter Herbst, Ralph LaZar and Randy Bell. Walter Herbst remains Chairman Emeritus...
, Walter B Herbst had over 40 years of PD&D experience before starting the MPD² program in 2002. Herbst holds over 85 patents in hardware, housewares and medical products
. Walter Herbst is mentioned in "Who's Who of American Inventors" by BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
.
Greg Holderfield
Greg Holderfield's background is in design. He is the recipient of four “Industrial Design Excellence Awards” (IDEA
Idea
In the most narrow sense, an idea is just whatever is before the mind when one thinks. Very often, ideas are construed as representational images; i.e. images of some object. In other contexts, ideas are taken to be concepts, although abstract concepts do not necessarily appear as images...
) presented jointly by BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
and the Industrial Design Society of America (IDSA)
Industrial Designers Society of America
Industrial Designers Society of America is an organization of professional industrial designers primarily in the United States. Recently IDSA has started chapters in Canada and in China...
, including the "Gold" for Industrial Equipment Design. Greg also holds 21 design and utility patents. His work has been exhibited in galleries across the nation and has been published in the Wall Street Journal, BusinessWeek
BusinessWeek
Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...
, Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
and Wired
Wired (magazine)
Wired is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics...
.
Other Prominent Faculty Members
- David Austen-Smith, PhD. Senior Associate Dean, Kellogg School of ManagementKellogg School of ManagementThe Kellogg School of Management is the business school of Northwestern University in Evanston, Illinois, downtown Chicago, Illinois and Miami, Florida. Kellogg offers full-time, part-time, and executive programs, as well as partnering programs with schools in China, India, Hong Kong, Israel,...
- Mark DzierskMark DzierskMark Dziersk is an award winning American industrial designer based in Chicago, Illinois.-Biography:Mark Dziersk was born in Detroit, Michigan and graduated from the University of Michigan in 1981 with a Bachelor of Fine Arts in Industrial Design. He started his career at GenRad in Massachusetts...
, FIDSA, Vice President Industrial DesignIndustrial designIndustrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...
, Brandimage - John Boyce, Adjunct Lecturer. Senior Business Consultant, Koch IndustriesKoch IndustriesKoch Industries, Inc. , is an American private energy conglomerate based in Wichita, Kansas, with subsidiaries involved in manufacturing, trading and investments. Koch also owns Invista, Georgia-Pacific, Flint Hills Resources, Koch Pipeline, Koch Fertilizer, Koch Minerals and Matador Cattle Company...
- Russell J. Branaghan, PhD. Visiting Professor. Director of Human Technology, Arizona State UniversityArizona State UniversityArizona State University is a public research university located in the Phoenix Metropolitan Area of the State of Arizona...
- Dan Brown, Adjunct Professor. President, Logger-head Tools
- Stephen H. Carr, PhD. Associate Dean for Undergraduate Engineering.
- James G. Conley, PhD. Principal, Winnemac Consulting.
- Phillip Corse. Adjunct Associate Professor of Marketing. CEO, Connectables.
- Sudhakar D. Deshmukh, PhD. Charles E. Morrison Professor of Decision Sciences. Director MMMMaster of Science in ManagementMaster of Science in Management, abbreviated MSc or MSM, is a Master of Science academic degree that is common throughout the United States and Europe. It is similar to the MBA degree, and often requires a dissertation before a graduate is admitted to it. The MSc is a research-oriented program...
Program, Kellogg School of ManagementKellogg School of ManagementThe Kellogg School of Management is the business school of Northwestern University in Evanston, Illinois, downtown Chicago, Illinois and Miami, Florida. Kellogg offers full-time, part-time, and executive programs, as well as partnering programs with schools in China, India, Hong Kong, Israel,... - Thomas F. Gibbons, JD. Dean, School of Continuing Studies. Senior Lecturer, School of Law