Norm is an experimental graphic design

Graphic design

Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...

 team best known for their typography. Their most influential project is typography for Cologne Airport. It is co-founded by two Swiss designers Dimitri Bruni and Manuel Krebs. Their approach to typography is known to be very strict and rigorous. Some of their typefaces are Simple (made for Cologne Airport), Normetica and recently released Replica.