Nigo
Encyclopedia
is a Japanese
Japanese people
The are an ethnic group originating in the Japanese archipelago and are the predominant ethnic group of Japan. Worldwide, approximately 130 million people are of Japanese descent; of these, approximately 127 million are residents of Japan. People of Japanese ancestry who live in other countries...

 music producer, DJ and the creator of the urban clothing line A Bathing Ape
A Bathing Ape
A Bathing Ape is a Japanese clothing company founded by Nigo in 1993. The company specializes in men's, women's and kids' lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto...

, otherwise known as Bape.

Fashion background

Nigo's venture into fashion started in a small store selling a few Bape t-shirts and camouflage print hoodies, which became very popular among the teen demographic. Nigo then released the Bapesta, a sneaker which, according to Jonathan Ross
Jonathan Ross
Jonathan Ross may refer to:* Jonathan Ross , English television and radio personality* Jonathan Ross , United States Senator, Justice of the Vermont Supreme Court* Jonathon Ross , former Australian rules footballer...

, became the "epitome of collectable footwear." The Bapesta logo on the side of the shoe resembles the Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

 swoosh
Swoosh
Swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. It is among the most easily recognized brand logos in the world.-History:...

 but has a lightning zap and a star instead. The clothing line is considered by many Americans to be difficult to acquire, considering the fact that the only store in the United States is in New York. (Los Angeles store closed in the summer of 2010.) Along with Pharrell Williams
Pharrell Williams
Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...

, Nigo is also responsible for helping produce the Billionaire Boys Club
Billionaire Boys Club (clothing)
Billionaire Boys Club and Ice Cream are two lines of luxury clothing established by Pharrell of The Neptunes and Nigo, founder of BAPE. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers,...

 and Ice Cream Footwear
Billionaire Boys Club (clothing)
Billionaire Boys Club and Ice Cream are two lines of luxury clothing established by Pharrell of The Neptunes and Nigo, founder of BAPE. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers,...

 brands.

Musical and entertainment background

Nigo has currently been associated with popular rap and hip hop artists such as Kanye West
Kanye West
Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...

 and Pharrell Williams
Pharrell Williams
Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...

. He is the DJ of the popular Japanese hip hop group Teriyaki Boyz
Teriyaki Boyz
Teriyaki Boyz is a Japanese hip hop group from Tokyo, Japan. The group consists of Ilmari and Ryo-Z from Rip Slyme, Verbal from M-Flo, rapper Wise and Nigo, the DJ and founder of the popular Japanese streetwear brand A Bathing Ape...

 and is also owner of BAPE sounds record label. He currently has a show he created himself for MTV Japan called Nigoldeneye.

Miscellaneous

  • Nigo speaks little or no English, and uses a translator, whenever he does interviews.
  • Nigo won the 2005 Style Award as part of the MTV Asia Awards
    MTV Asia Awards
    The biannual MTV Asia Awards is the Asian equivalent of the Europe MTV EMA. Established in 2002, the show gives recognition and awards to Asian and international icons in achievement, cinema, fashion, humanitarian, and music. Just like the EMA, most of the awards are voted for by the viewers from...

    .
  • Nigo has a cameo appearance in the Takashi Murakami short film "Akihabara Majokko Princess" shown at the "Pop Life" exhibition at TATE Modern Gallery in London.

See also

  • A Bathing Ape
    A Bathing Ape
    A Bathing Ape is a Japanese clothing company founded by Nigo in 1993. The company specializes in men's, women's and kids' lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto...

  • Billionaire Boys Club (clothing)
    Billionaire Boys Club (clothing)
    Billionaire Boys Club and Ice Cream are two lines of luxury clothing established by Pharrell of The Neptunes and Nigo, founder of BAPE. The lines consist of T-shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers,...

  • Pharrell Williams
    Pharrell Williams
    Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...

  • Star Trak Entertainment
    Star Trak Entertainment
    Star Trak Entertainment is a record label, founded by record producers Chad Hugo and Pharrell Williams in 2001. Today it operates as a subsidiary of Universal Music Group, and is distributed by Interscope Records.-Beginnings:...

  • Teriyaki Boyz
    Teriyaki Boyz
    Teriyaki Boyz is a Japanese hip hop group from Tokyo, Japan. The group consists of Ilmari and Ryo-Z from Rip Slyme, Verbal from M-Flo, rapper Wise and Nigo, the DJ and founder of the popular Japanese streetwear brand A Bathing Ape...

  • N*E*R*D

External links

  • Photoshoot of the interior of Nigo's house from Brutus Casa
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