Newsline Express
Encyclopedia
Newsline Express is a service on MTR
trains which provides Cable TV news and infotainment
programmes through LCD displays installed on board. It was started in 2005 by the Kowloon-Canton Railway Corporation
and is now equipped on every train compartment running on East Rail Line, West Rail Line and Ma On Shan Line. Metro Cammell trains of East Rail Line are equipped with wider LCD TVs (22 inch), while the rest on SP1900 is smaller (15 inch).
The rates for advertising are 10 seconds for HK$20,000 and the advertising receives over one million views per day.
The TVs for Newsline Express are sometimes criticized for being too noisy that their broadcasts can even be heard in the quiet car of the train.
To cater passengers' need, quiet zones, in which only train operational announcements are made (without Newsline Express soundtrack), are available on each train. The quiet zones are located on the 4th compartment on West Rail Line trains, the 3rd (southbound) or 2nd (northbound) compartment on Ma On Shan Line trains, and the 4th and 11th (southbound) or 2nd and 9th (northbound) on East Rail Line trains.
MTR
Mass Transit Railway is the rapid transit railway system in Hong Kong. Originally opened in 1979, the system now includes 211.6 km of rail with 155 stations, including 86 railway stations and 69 light rail stops...
trains which provides Cable TV news and infotainment
Infotainment
Infotainment is "information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers." It is a neologistic portmanteau of information and entertainment, referring to a type of media which provides a combination of...
programmes through LCD displays installed on board. It was started in 2005 by the Kowloon-Canton Railway Corporation
Kowloon-Canton Railway Corporation
The Kowloon–Canton Railway Corporation was established in 1982 under the Kowloon–Canton Railway Corporation Ordinance for the purposes of operating the Kowloon–Canton Railway , and to construct and operate other new railways...
and is now equipped on every train compartment running on East Rail Line, West Rail Line and Ma On Shan Line. Metro Cammell trains of East Rail Line are equipped with wider LCD TVs (22 inch), while the rest on SP1900 is smaller (15 inch).
The rates for advertising are 10 seconds for HK$20,000 and the advertising receives over one million views per day.
Criticism
To cater passengers' need, quiet zones, in which only train operational announcements are made (without Newsline Express soundtrack), are available on each train. The quiet zones are located on the 4th compartment on West Rail Line trains, the 3rd (southbound) or 2nd (northbound) compartment on Ma On Shan Line trains, and the 4th and 11th (southbound) or 2nd and 9th (northbound) on East Rail Line trains.