New York Sports Express
Encyclopedia
The New York Sports Express, sometimes abbreviated NYSX, was a free publication distributed from April 2003 to July 2004 as a sister paper to the New York Press
New York Press
New York Press was a free alternative weekly in New York City, that was published from 1988 to 2011. During its lifetime, it was the main competitor to the Village Voice...

. The New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, USA
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 publication was designed to take an entertaining look at topical sports stories, in contrast to most sports publications at that time, whose sportswriters took themselves more seriously. However, its existence was short-lived; the paper was shut down in July 2004.

Chronology

In December 2002, the Avalon Equity Partners
Avalon Equity Partners
Avalon Equity Partners is a New York, New York-based investment group that invested in media, communications and information services industries...

 investment group purchased the New York Press
New York Press
New York Press was a free alternative weekly in New York City, that was published from 1988 to 2011. During its lifetime, it was the main competitor to the Village Voice...

and were looking to launch new publications to take their purchase in additional directions. In April 2003, 60,000 copies of the New York Sports Express were placed in bright orange newsstand boxes as the initial circulation of this free sports weekly.

The bright orange newsstand boxes created a conflict between the New York Sports Express and The L Magazine, a new free bimonthly guide to events. Hoping to distinguish themselves on corners crowded with other news boxes, both bought bright orange ones and placed about 400 of them on the streets just weeks apart in April. The coincidence became a running joke between the publications. However, the running joke did not last that long.

In early July, 2004, Avalon Equity Partners decided to shut down the weekly New York Sports Express because they "wanted to concentrate on (their) core property, New York Press." In late July, 2004, 65,000 copies of the last issue of New York Sports Express were distributed.
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