New Orleans mayoral election, 1982
Encyclopedia
The New Orleans mayoral election of 1982 resulted in the reelection of Ernest Morial to a second term as mayor of New Orleans.

Background

Elections in Louisiana
Louisiana
Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...

—with the exception of U.S. presidential elections—follow a variation of the open primary system. Candidates of any and all parties are listed on one ballot; voters need not limit themselves to the candidates of one party. Unless one candidate takes more than 50% of the vote in the first round, a run-off election is then held between the top two candidates, who may in fact be members of the same party. In this election, the first round of voting was held on February 6, 1982, and the runoff was held on March 20.

Candidates

  • Incumbent Mayor Ernest ‘Dutch’ Morial, the city’s first African-American mayor
  • Ron Faucheux, a white 31-year-old State Representative. Faucheux had represented a district in New Orleans East since 1975.
  • State Senator Bill Jefferson
  • perennial candidate
    Perennial candidate
    A perennial candidate is one who frequently runs for public office with a record of success that is infrequent, if existent at all. Perennial candidates are often either members of minority political parties or have political opinions that are not mainstream. They may run without any serious hope...

     Rodney Fertel
  • Rashaad Ali, who ran as a socialist candidate
  • Mike Geselbracht, corrections officer
  • Leon Waters, who ran as a socialist candidate under the slogan "For jobs and justice, make the rich pay!" His platform emphasized ending police brutality, prison reform, and rent control.

Campaign

Throughout the campaign, challengers Faucheux and Jefferson were able to make Morial the main campaign issue. Faucheux accused Morial of allowing the New Orleans Police Department to deteriorate and crime to rise, and emphasized the mayor’s poor relations with City Council and the state Legislature. Jefferson accused Morial of having done little to aid the city’s African-American community or to curb police brutality. Both major challengers argued that the mayor’s abrasive personality hampered his leadership of the city.

Morial defended his record as mayor and emphasized the economic growth that had occurred during his term as mayor, including the development of many new buildings in the Central Business District, the construction of the New Orleans Convention Center, and industrial development in New Orleans East. He also cited his progress in eliminating bureaucracy and streamlining city governance. Morial was aided by endorsements by several black political organizations, including BOLD and SOUL, as well as the Louisiana Weekly newspaper and the Regular Democratic Organization
Regular Democratic Organization
The Regular Democratic Organization , or Old Regulars, or the New Orleans Ring, is a conservative political organization based in New Orleans. It has existed for 130 years and as of 2006 is still active. The symbol of the RDO is the rooster...

.

Faucheux stressed his anti-crime credentials during his time in the state legislature, and made the transferral of sales tax revenue from the state to the city one of his major campaign promises. Faucheux was endorsed by the Alliance for Good Government.

Jefferson also emphasized that the city would need new sources of revenue, and promised to work to eliminate the homestead exemption on real estate tax. Jefferson’s campaign was damaged by accusations by some black leaders that he was trying to divide the black community by challenging the city’s first black mayor and forcing him into a runoff against a white opponent.

Results

Primary, February 6
Candidate Votes received Percentage
Ernest Morial 75,929 46.94%
Ron Faucheux 73,441 45.35%
William J. Jefferson
William J. Jefferson
William Jennings "Bill" Jefferson is a former American politician, and a published author from the U.S. state of Louisiana. He served as a member of the U.S. House of Representatives for nine terms from 1991 to 2009 as a member of the Democratic Party. He represented , which includes much of the...

11,327 6.98%
Mike Geselbracht 1,269
Rodney Fertel 462
Rashaad Ali 355
Leon Waters 347

While Morial was able to come out with more votes than Faucheux in the primary, four years of declining popularity meant that Morial received only about 15% of the white vote, compared with the 29% he received in the election of 1977
New Orleans mayoral election, 1977
The New Orleans mayoral election of 1977 resulted in the election of Ernest Morial as the first African-American mayor of New Orleans.- Background :...

. Morial received 90% of the black vote, while Faucheux was only able to get 1% of the black vote. Jefferson received about 7% support from both white and black voters.

Runoff, March 20
Candidate Votes received Percentage
Ernest Morial 100,703 53.21%
Ron Faucheux 88,583 46.79%


Morial was aided in the runoff by a concerted effort to bring out the black vote, using the slogan “Keep the Drive Alive.” Black voters turned out in significantly higher proportion compared to their white counterparts; many black leaders framed the election as a chance to cement the political gains won by the civil rights movement and by the subsequent election of Morial to his first term.

Faucheux’s endorsement by former mayor Moon Landrieu
Moon Landrieu
Maurice Edwin "Moon" Landrieu is a Democratic politician from Louisiana who served as Mayor of New Orleans from 1970–1978. He also is a former judge...

 had little impact on the election, coming only three days before the runoff. According to the Times-Picayune’s post-election analysis, Morial won by “holding a significant white crossover vote while increasing the black turnout and denying any of it to Faucheux.”

Sources

  • Board of Supervisors of Elections for the Parish of Orleans. Election Returns of Orleans Parish, 1982.
  • New Orleans Times-Picayune. “Morial, Faucheux are in runoff.” February 7, 1982.
  • New Orleans Times-Picayune. “Mayor Morial wins second term.” March 21, 1982.
  • New Orleans Times-Picayune. “Black voters made difference for Morial.” March 22, 1982.
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