New Amsterdam Gin
Encyclopedia
New Amsterdam Gin is a product of the New Amsterdam Spirits Company, from Modesto, California
Modesto, California
Modesto is a city in, and is the county seat of, Stanislaus County, California. With a population of approximately 201,165 at the 2010 census, Modesto ranks as the 18th largest city in the state of California....

, a subsidiarity of E. & J. Gallo Winery
E & J Gallo Winery
E & J Gallo Winery was founded in 1933 by Ernest Gallo and Julio Gallo in Modesto, California. E & J Gallo Winery is the largest exporter of California wines and is a large promoter of wines from Sonoma County.-History:...

. New Amsterdam Gin is produced as a contemporary take on classic gin-making standards. That includes a base of neutral spirits, combined with an infusion of botanicals, including citrus, as well as the primary flavoring constituent of any gin - the juniper berry
Juniper berry
A juniper berry is the female seed cone produced by the various species of junipers. It is not a true berry but a cone with unusually fleshy and merged scales, which give it a berry-like appearance. The cones from a handful of species, especially Juniperus communis, are used as a spice,...

.

New Amsterdam Gin is named for "New Amsterdam
New Amsterdam
New Amsterdam was a 17th-century Dutch colonial settlement that served as the capital of New Netherland. It later became New York City....

", the original European name for New York, when under Dutch rule. New Amsterdam claims that, based on a unique distillation method and precise flavor infusion, their gin embodies a uniquely smooth, crisp, slightly-citrus flavor.

New Amsterdam's marketing approach is targeted towards a younger generation of gin drinkers, looking to capitalize on the popular appeal of the "New York ideal" in addition to their claims on smoothness and tasteness superiority.

Reviews

The San Francisco World Spirits Competition and the Beverage Testing Institute, two spirit ratings
Spirit ratings
With a growing number of microdistilleries and an expanding number of offerings from large corporate entities, a number of institutions have arisen to provide professional evaluations of individual spirits...

organizations, have had somewhat divergent reactions to New Amsterdam. The San Francicsco competition has rated the gin highly, giving it two gold and one double gold medals in 2007, 2008 and 2010. By contrast, the Beverage Testing Institute gave the gin relatively middling scores of 88 and 89 in the same years.
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