NewDealDesign
Encyclopedia
NewDealDesign is a strategic design firm based in San Francisco, California specializing in industrial design, strategic design, physical interaction design, physical branding and packaging.
36” Rear-projection television. The studio has gone on to design products and experiences for many of technology and consumer-electronics largest names such as Palm, Dell, Verizon, Netgear, Fujitsu and others. In 2009 and 2010 NewDealDesign was listed as one of IDSA’s top-5 most IDEA awarded firms.
(Industrial Design Excellence Awards), red dot design award
s, I.D. Magazine, International Design Forum Hannover (iF), G-mark
, among others. Works has been showcased in numerous publications and exhibited at museums worldwide such as the Chicago Athenaeum, Cooper Hewitt-National Design Museum and the San Francisco MOMA.
About
In 2000 Gadi Amit and Chris Lenart founded NewDealDesign. Pior to founding the agency Amit was Vice President of Design at Frog Design and Lenart Associate Partner at Pentagram. In 2004 Lenart left the firm and Amit became the sole Principal Designer and President.Design and Growth
Starting in small offices in the SOMA district of San Francisco, NewDealDesign’s first products were a PC for the computer maker MicronPC and a ViewSonicViewSonic
ViewSonic Corporation is a manufacturer and provider of visual technology, specifically CRT monitors, liquid crystal displays, projectors, plasma displays, HDTV technology, and mobile products, including Mini and All-in-One PCs and wireless monitors....
36” Rear-projection television. The studio has gone on to design products and experiences for many of technology and consumer-electronics largest names such as Palm, Dell, Verizon, Netgear, Fujitsu and others. In 2009 and 2010 NewDealDesign was listed as one of IDSA’s top-5 most IDEA awarded firms.
Awards
NewDealDesign has allegedly received over 100 awards and honors from IDEAIndustrial Design Excellence Awards
The International Design Excellence Awards is an award program previously co-sponsored by BusinessWeek magazine, and in 2010 Fast Company magazine and the Industrial Designers Society of America...
(Industrial Design Excellence Awards), red dot design award
Red dot design award
The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. There are prize categories for product design, design agencies, and design concepts. Since 1955, designers and producers can apply for the prizes with the winners...
s, I.D. Magazine, International Design Forum Hannover (iF), G-mark
Good Design Award
The is Japanese comprehensive design evaluation and commendation system, operated by Japan Industrial Design Promotion Organization . The system has its origins in the “Good Design Selection System” instituted by the Ministry of International Trade and Industry of Japan in 1957.The award system...
, among others. Works has been showcased in numerous publications and exhibited at museums worldwide such as the Chicago Athenaeum, Cooper Hewitt-National Design Museum and the San Francisco MOMA.
Notable Clients and Projects
- 2001 SOUL MP3/CD player – the studios first IDEA award.
- 2002 Palm Zire – Best seller and award winning hand-held device.
- 2004-9 Tana Waterbar (TAMI4 Family and Primo) – a water purification kitchen appliance winning mass appeal.
- 2005 NetGear Platinum II – reduced costs to manufacture by 40%,award winning and best selling.
- 2006-7 DELL Studio HybridDell StudioDell's Studio brand is a range of laptops and desktops targeted at the mainstream consumer market. The computers sit above Dell's Inspiron and below the XPS consumer lines in price and specifications...
– an award-winning, design-focused small PC with environmental design. - 2007-10 SlingMediaSling MediaSling Media Inc. specializes in audio and video placeshifting technology. The company is a subsidiary of EchoStar Corporation and is based in San Mateo, California...
– four generations of award-winning SlingBox devices. - 2008-10 FitBitFitbitFitbit Inc. is a company headquartered in San Francisco, California, United States. Led by James Park and Eric Friedman, the company is known for its product of the same name, the Fitbit Tracker, a wireless-enabled wearable device that measures data such as the number of steps walked, quality of...
– a fitness/wellness device that became a category-defining success. - 2008-10 BetterPlace – strategic design agency of BetterPlace and designer of award-winning Electric car(EV) charge-spot.