National Fluid Milk Processor Promotion Program
Encyclopedia
The National Fluid Milk Processor Promotion Program was first authorized by the Fluid Milk Promotion Act of 1990
(7 U.S.C. 6401-6417) (Subtitle H of Title XIX of P.L. 101-624, called the Fluid Act). Fluid milk processors through a commodity checkoff program develop and finance generic advertising programs designed to maintain and expand markets and uses for fluid milk products produced in the United States. The mandatory national fluid milk program is financed by a 20¢ per hundredweight
assessment on all fluid milk processed and marketed commercially in consumer-type packages (except by small processors). Fluid Milk Board annual revenue is approximately $110 million.
The program is administered by the National Fluid Milk Processor Promotion Board. It should not be confused with the dairy farmer funded Dairy Promotion Program
. The program originally required periodic reauthorization by Congress. However, the 2002 farm bill (P.L. 107-171, Sec. 1506) gave the program permanent authority.
Fluid Milk Promotion Act of 1990
The Fluid Milk Promotion Act of 1990 the designation given to Subtitle H of Title XIX of the Food, Agriculture, Conservation, and Trade Act of 1990 . Subtitle H authorized the establishment of a national fluid milk processor promotion program, or commodity checkoff program for fluid milk promotion....
(7 U.S.C. 6401-6417) (Subtitle H of Title XIX of P.L. 101-624, called the Fluid Act). Fluid milk processors through a commodity checkoff program develop and finance generic advertising programs designed to maintain and expand markets and uses for fluid milk products produced in the United States. The mandatory national fluid milk program is financed by a 20¢ per hundredweight
Hundredweight
The hundredweight or centum weight is a unit of mass defined in terms of the pound . The definition used in Britain differs from that used in North America. The two are distinguished by the terms long hundredweight and short hundredweight:* The long hundredweight is defined as 112 lb, which...
assessment on all fluid milk processed and marketed commercially in consumer-type packages (except by small processors). Fluid Milk Board annual revenue is approximately $110 million.
The program is administered by the National Fluid Milk Processor Promotion Board. It should not be confused with the dairy farmer funded Dairy Promotion Program
Dairy Promotion Program
The United States Dairy Production Stabilization Act of 1983 authorized the Dairy Promotion Program, a national producer program for dairy product promotion, research, and nutrition education as part of a comprehensive strategy to increase human consumption of milk and dairy products and to reduce...
. The program originally required periodic reauthorization by Congress. However, the 2002 farm bill (P.L. 107-171, Sec. 1506) gave the program permanent authority.