My Princess academy
Encyclopedia
My Princess Academy is a website and same-named attendant virtual
princess
world that empowers girls to be a “new kind of Princess” by teaching the “4 Pillars” of being a real princess
-- generosity
, intelligence
, beauty
and confidence
. Created for girls ages three to seven, My Princess Academy lets girls create their own princess avatar
, princess room, and play games and activities. The brand also teaches girls how to become their own kind of princesses - their best selves, defined not only by physical beauty but by inner beauty.
The website is home to the My Princess Academy Shop where parents can purchase products with unique codes that allow girls to enter special areas of the castle. Each product comes with a Virtue Saying that helps reinforce the theme of girl empowerment and helps celebrate the inner-strength in all girls.
My Princess Academy was a participant in the 2008 Macy's Thanksgiving Day Parade
with a new castle float
featuring the pop group, The Clique Girlz. The Castle of Dreams float is embellished with the four guiding pillars of real Princesses and includes a vivid depiction of the enchanted castle. The castle features four turrets of sparkling pink and royal purple with waving bright flags rising high above the float which is covered by over 230,000 flecks of glitter
. My Princess Academy also is a participant in the 2010
Macy's Thanksgiving Day Parade
The site is owned and operated by Almar Sales Company of New York, a wholesaler of beauty and hair accessories under brands including "Expression", "Princess Expressions", "Style Essentials", "Simply Sweet", "Bath Buddies" and under license, "French Toast", "Bratz", "ELLE" and "ELLE Girl", and "Suave Value". The gaming site was primarily flash-based as of 2010 and is credited to agency The Buddy Group of Irvine and San Francisco, California, while the sales site is credited to BlueSwitch.
The Washington D.C. affiliate of the US Public Interest Research Group claims in a November 23, 2010 statement that an accessory "manufactured by Almar Sales and available in local K-Mart stores contains 87 ppm lead." Almar responded in press release of the same date that the "product in question, PRINCESS TIARA AND JEWELRY SET, meets United States Consumer Product Safety Improvement Act of 2008 regulations."
Virtual
The term virtual is a concept applied in many fields with somewhat differing connotations, and also, differing denotations.The term has been defined in philosophy as "that which is not real" but may display the salient qualities of the real....
princess
Princess
Princess is the feminine form of prince . Most often, the term has been used for the consort of a prince, or his daughters....
world that empowers girls to be a “new kind of Princess” by teaching the “4 Pillars” of being a real princess
Princess
Princess is the feminine form of prince . Most often, the term has been used for the consort of a prince, or his daughters....
-- generosity
Generosity
Generosity is the habit of giving freely without expecting anything in return. It can involve offering time, assets or talents to aid someone in need...
, intelligence
Intelligence
Intelligence has been defined in different ways, including the abilities for abstract thought, understanding, communication, reasoning, learning, planning, emotional intelligence and problem solving....
, beauty
Beauty
Beauty is a characteristic of a person, animal, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction. Beauty is studied as part of aesthetics, sociology, social psychology, and culture...
and confidence
Confidence
Confidence is generally described as a state of being certain either that a hypothesis or prediction is correct or that a chosen course of action is the best or most effective. Self-confidence is having confidence in oneself. Arrogance or hubris in this comparison, is having unmerited...
. Created for girls ages three to seven, My Princess Academy lets girls create their own princess avatar
Avatar (computing)
In computing, an avatar is the graphical representation of the user or the user's alter ego or character. It may take either a three-dimensional form, as in games or virtual worlds, or a two-dimensional form as an icon in Internet forums and other online communities. It can also refer to a text...
, princess room, and play games and activities. The brand also teaches girls how to become their own kind of princesses - their best selves, defined not only by physical beauty but by inner beauty.
The website is home to the My Princess Academy Shop where parents can purchase products with unique codes that allow girls to enter special areas of the castle. Each product comes with a Virtue Saying that helps reinforce the theme of girl empowerment and helps celebrate the inner-strength in all girls.
My Princess Academy was a participant in the 2008 Macy's Thanksgiving Day Parade
Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade, often shortened to Macy's Day Parade, is an annual parade presented by Macy's. The tradition started in 1924, tying it for the second-oldest Thanksgiving parade in the United States along with America's Thanksgiving Parade in Detroit, and four years younger than...
with a new castle float
Float (parade)
A float is a decorated platform, either built on a vehicle or towed behind one, which is a component of many festive parades, such as those of Mardi Gras in New Orleans, the Carnival of Viareggio, the Maltese Carnival, the Macy's Thanksgiving Day Parade, the Key West Fantasy Fest parade, the...
featuring the pop group, The Clique Girlz. The Castle of Dreams float is embellished with the four guiding pillars of real Princesses and includes a vivid depiction of the enchanted castle. The castle features four turrets of sparkling pink and royal purple with waving bright flags rising high above the float which is covered by over 230,000 flecks of glitter
Glitter
Glitter describes an assortment of very small pieces of copolymer plastics, aluminum foil, titanium dioxide, iron oxides, bismuth oxychloride or other materials painted in metallic, neon and iridescent colors to reflect light in a sparkling spectrum...
. My Princess Academy also is a participant in the 2010
Macy's Thanksgiving Day Parade
Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade, often shortened to Macy's Day Parade, is an annual parade presented by Macy's. The tradition started in 1924, tying it for the second-oldest Thanksgiving parade in the United States along with America's Thanksgiving Parade in Detroit, and four years younger than...
The site is owned and operated by Almar Sales Company of New York, a wholesaler of beauty and hair accessories under brands including "Expression", "Princess Expressions", "Style Essentials", "Simply Sweet", "Bath Buddies" and under license, "French Toast", "Bratz", "ELLE" and "ELLE Girl", and "Suave Value". The gaming site was primarily flash-based as of 2010 and is credited to agency The Buddy Group of Irvine and San Francisco, California, while the sales site is credited to BlueSwitch.
The Washington D.C. affiliate of the US Public Interest Research Group claims in a November 23, 2010 statement that an accessory "manufactured by Almar Sales and available in local K-Mart stores contains 87 ppm lead." Almar responded in press release of the same date that the "product in question, PRINCESS TIARA AND JEWELRY SET, meets United States Consumer Product Safety Improvement Act of 2008 regulations."
External links
- http://MyPrincessAcademy.com Gaming Site
- http://www.MyPrincessAcademy.com Sales Site
- http://www.macys.com/campaign/parade/parade.jsp